May, 10, 2011: With the incredible rise of the mobile industry, Werd! Interactive, a 10 year veteran of mobile gaming, has decided to revamp itself into the leading company on Transmedia storytelling. The company is led by CEO Randy Shepherd, a leader in the mobile space who is known for forward thinking and innovation.
Transmedia storytelling is defined as:
“Storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world.”
Werd! will utilize transmedia to convey the story behind their game across multiple platforms. To show how serious they are, the company has opted out Silicon Valley and rooted itself in Orlando, Fl. They are now surrounded by other transmedia companies like Disney and NBC Universal.“With this new focus, we will be more like a movie studio than a gaming company. Each project we undertake will be like its own franchise which will help to extend its life cycle and increase revenue. Orlando just makes sense for us!” says Randy.
Werd! is backing up their claim by recruiting top comic book artists, musicians and animators to assist their transmedia efforts. Randy boasts“We are going to set a new standard in gaming!”
For more information or to schedule an interview, contact Dennis Crosby at 407-770-7809 or by email at Dennis@WerdInteractive.com