Weyak powered by Etisalat Announced as Platinum Sponsor of Dubai World Game Expo 2008

Dubai, United Arab Emirates - October 13, 2008– Today, the organizer of Dubai World Game Expo (DWGE) announced that Weyak powered by Etisalat will be the Platinum Sponsor of the Middle East’s largest and first game exhibition, summit, and championship to be held at Dubai International Convention&Exhibition Centre in United Arab Emirates from 28– 30 October, 2008. Weyak powered by Etisalat will showcase its latest online games for Weyak making online game a big part of the Dubai World Game Expo.

“Digital Gaming has become one of the leading sports of the world today, providing a perfect combination of learning and entertainment to the young generation. Etisalat recognizes the significance of this emerging sport and is increasingly looking forward to be associated with gaming and entertainment through innovative Weyak services. The vibrancy and youthfulness of Weyak brand can be well associated with Dubai World Game Expo." said Mr. Khalifa Al Shamsi, Vice President Marketing, Consumer and SMB, Etisalat.

“We very much regard Dubai World Game Expo as a key event in the industry calendar and we look forward to showcasing our latest innovations at the show.” added Mr. Shamsi.

In addition to being a Platinum Sponsor of the DWGE, Etisalat will be giving presentations by Mario J. Pino - Senior Manager, Platform Strategy and Management, and Maha Muraish - Manager / Content and Services at Online Game Session and Mobile Game Session during the Dubai World Game Summit alongside multiple panels.

Mario J. Pino is a twenty (20) year veteran in the development and deployment of cable television, satellite, and IP over satellite subscription service offerings, in the development of online systems and services that enable the delivery of media through the Internet in multi-formats to multi-platforms, internationally and in the USA, and most recently helping to define, implement, and launch the digital media strategy for the largest telecom operator in the Middle East and Africa, Etisalat.

Maha Muraish is the Manager of Content and Services of Weyak (Etisalat info-entertainment portal that provides to Etisalat Internet and mobile users with treasure trove of news, games, community services and much more) at Emirates Telecommunications Corporation - Etisalat. In her position she takes the responsibility for managing the over all online multiplayer gaming service targeting internet and mobile end users. Now she is expanding the reach of the online multiplayer gaming to include mobile and introduce new concepts to the service such as MMOG, Pay per play, and much more. There are lots to learn on How Teleco’s can benefit from the online gaming which we can get by attending her presentation.

“We are very grateful for the participation of Weyak at the Dubai World Game Expo. Etisalat Continues to lead the way as a UAE National company in sponsoring new initiatives and emerging industries. We are confident that the Dubai World Game Expo will play a major role in shaping the gaming industry in the Middle East. This year's expo will witness a very high level conference with experts from different parts of the world sharing their experience and know-how in the gaming industry. Key speakers will address important topics about the industry such as Development of new games, and the latest innovations in mobile and internet gaming. This years event will also witness the first Dubai World Game Championship which has already attracted thousands of gamers from across the region, where competition will take place over four games; Counter Strike, Pro Evolution Soccer, Top Spin Tennis, and Need for Speed. We will also be witnessing the first UAE National team to participate at the World Cyber Games in Cologne.” said Anas Al Madani, Vice President of Index Holding.

About Weyak

Weyak is Etisalat's web and mobile portal that provides to consumer infotainment and community services. Weyak provides its customers with a variety of content covering sections on entertainment, sports, news, women and Islam. Customers can explore and play the most sought to multiplayer games on the online gamers community with Weyak Boomtown Gaming. Weyak provides games that call for sharp strategic skills such as Battlefield, Counter Strike, Counter Strike Source and Half-life2, and more. www.weyak.ae

Dubai World Game Expo (DWGE) / Dubai World Game Summit (DWGS)

DWGE is organized by INDEX Conferences&Exhibitions Organisation Est. under the Patronage of HH Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and the Arts Authority. DWGE is the computer game’s gateway of MENA region and it is home of interactive gaming. The exhibition halls will be open for trade visitors from 10:00 to noon on 28th and 29th October. For public the exhibition halls are open from 29th and 30th October, 2008. The DWGE will also highlight the Dubai World Game Summit (DWGE), presented by Nokia as the Platinum Sponsor. Attendees will witness the unveiling of latest in the game industry and the vast business opportunities for the MENA region. www.gameexpo.ae / www.gameexpo.ae/specialEvents.php

ABOUT the Organizer

INDEX Conferences&Exhibitions Organisation Est.

Established in January 1991 as a 100% UAE national company, INDEX specializes in organizing international, national and regional medical, scientific and trade conferences and exhibitions. INDEX Conferences and Exhibitions Org. also shares a working joint venture with recognized government associations and offers the best of all services with a dedicated and professional team.

Contact for Media

Nada Saaydeh

INDEX Media

Tel: +971 4 362 4717

E-mail : nada.saaydeh@index.ae

Contact DWGE:

Koichi Yokoyama

INDEX Conferences&Exhibitions Organisation Est.

Mobile : +971 4 362 4717

e-mail : koichi.yokoyama@index.ae


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