[17 th May 12] [London] White Room Games Limited, the UK-based firm founded by games industry expert Luiz Ferreira, has today announced it’s new Business Development Service for Mobile Game Studios. The company will offer a range of services to support mobile game studios so that developers can concentrate on making great games. The bespoke service will cater for the needs of the studio and can encompass many aspects of the business side of game development. These services include commercial, marketing strategy, public relations and business planning.
Luiz Ferreira, comments: “In the last few years we have seen the traditional games business model change dramatically. Developers now have direct contact with end users and need to become a hybrid Developer/Publisher to succeed”. Ferreira continues, “In some cases a game developer may not necessarily be the right person to plan out and execute a marketing campaign and this is why hundreds of games never reach their true sales potential because they just get lost in the clutter”.
Ferreira went on to say, “We have already been working with quite a few developers and it became obvious that many need guidance in this unfamiliar and often daunting area. We believe that our services can help developers so that they can concentrate on producing a great gaming experience”.