Wikia and PLAYXPERT partner to Deliver Game-Specific Information To Gamers While In-Game

August 1, 2007- Wikia, Inc, the largest gaming wiki community and PLAYXPERT, LLC, the provider of next-generation in-game community management tools, today announced the general release of the PLAYXPERT Wiki Widget, now available for download from www.playxpert.com. This partnership leverages the PLAYXPERT widget architecture and powerful overlay system to deliver a seamless experience for gamers using Wikia as a source of game information, stories, media and opinions.

Under the partnership Wikia will bundle and distribute PLAYXPERT to the Wikia user community. This distribution includes the Wikia all-in-one widget that allows users to search, read, and contribute to any of Wikia's community wiki's. In addition, the distribution includes the standard PLAYXPERT widgets like a universal chat widget (supporting AIM, Xfire, Yahoo, and MSN), a Tunes widget allowing users to manage their music in-game, and a PC Diagnosticswidget allowing users to monitor their PC key performance indicators. The partnership delivers significant value to gamers as a key productivity tool allowing gamers to research, contribute, and collaborate without leaving the game.

"We are delighted to be working with PLAYXPERT—their technology fits perfectly into our core mission of enabling communities to create, share and discover information on the topics their most passionate about,” said Angie Shelton Wikia’s Gaming Goddess.“By bringing Wikia game content to gamers while in-game, we’re effectively empowering gamers to tap into and contribute to our knowledge base seamlessly, without requiring them to dramatically change their in-game experience.”

Since Wikia's launch in November 2004, more than 700,000 articles on 2,700 topics have been created and edited by over 200,000 registered users in 70 languages. Wikia is currently home to several popular game-related wikis, including: WoW Wiki, The Starcraft Wiki, EQ2I Wiki, The Final Fantasy Wiki, Age of Conan Wiki, Halopedia and Wookieepedia.

“Wikia has become a valuable resource to both casual and hardcore gamers seeking to stay on top of new information relevant to their favorite games. By enabling Wikia’s depth of facts, news and media components to be available in-game, PLAYXPERT users get an upper hand on the game they’re playing,” said CEO of PLAYXPERT, Charles Manning.

About PLAYXPERT

PLAYXPERT, LLC is the provider of next-generation in-game community management tools which address a core need in the growing Massively Multiplayer Online Game (“MMOG”) market. The Company is focused on delivering the technology gamers want to enrich their community experience and allow them to engage in their favorite activities (forum posts, chat, music control, or monitoring system diagnostics) while in-game. PLAYXPERT is a completely customizable platform giving gamers the freedom to choose just the right series of tools to enhance their gaming experience. PLAYXPERT has published their widget application programming interface (API) so that community-built widgets can be delivered for the PLAYXPERT ecosystem.

About Wikia, Inc.

Since Wikia's launch in November 2004, more than 700,000 articles on 2,700 topics have been created and edited by over 200,000 registered users in 70 languages. Wikia is currently home to several popular game-related wikis, including: The Starcraft Wiki at http://starcraft.wikia.com , The Final Fantasy Wiki at http://finalfantasy.wikia.com and Halopedia at http://halo.wikia.com .

Wikia enables groups to share information, news, stories, media and opinions that fall outside the scope of an encyclopedia. Jimmy Wales and Angela Beesley launched Wikia in 2004 to provide community-based wikis inspired by the model of Wikipedia -- the free, open source encyclopedia founded by Jimmy Wales.

Wikia is committed to openness, inviting anyone to contribute web content. Authors retain their own copyrights and allow others to freely reuse their content under a variety of GNU and Creative Commons Licenses, allowing widespread distribution of knowledge and ideas.

PLAYXPERT MEDIA CONTACT

Marta Miernik

pr@playxpert.com

408.506.6499


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