WIN THE 2010 FIFA WORLD CUP™ IN FREE-TO-PLAY EA SPORTS FOOTBALL GAME FOR PC

GUILDFORD, UK.– 7th June, 2010– Electronic Arts (NASDAQ: ERTS) announced today that EA SPORTS TM FIFA Online , the first downloadable FIFA football game designed for PC ^, is available to football fans everywhere around the world to play for free*.

Register at http://fifa-online.easports.com and compete in the 2010 FIFA World Cup South Africa tournament mode and score the goal that lifts your nation to FIFA World Cup glory. Compete by yourself or online with friends in an authentic re-creation or a fantasy version of the 2010 FIFA World Cup tournament.

“Football fans have helped drive the game’s evolution and development through our testing period and now we are ready to share the game with a much larger audience,” said Kaz Makita, Executive Producer of the EA SPORTS FIFA franchise.“The FIFA World Cup attracts casual football fans all over the world and we are inviting them to try a free football game they can play at work or home and win the FIFA World Cup virtually.”

EA SPORTS has also partnered with FIFA.com to give their Club members exclusive content. Any gamers and football fans who register at FIFA.com will receive an exclusive unlimited match pass to the 2010 FIFA World Cup South Africa TM mode. Register now on www.FIFA.com/club.

Since February 3, more than 20,000 football fans across Europe have participated in the Closed Beta development and testing of FIFA Online and that number is expected to grow to hundreds of thousands of fans. Additional content will be designed for the game based on feedback by fans.

FIFA Online features 28 licensed leagues, 500 clubs and more than 15,000 players in a League Mode that enables fans to manage and compete as their favorite football club, and the ability to play online in challenge or cooperative matches. FIFA Online will enable football fans to build their favorite club into their fantasy team by developing or acquiring players, upgrading skills, and getting unique apparel by earning in-game currency to acquire items or through micro-transactions.

EA SPORTS FIFA Online will be released around the world in stages. The UK English language Beta version is available now with plans over the next 12 to 24 months for FIFA Online to launch in other languages across Europe and then in North America.

EA SPORTS FIFA Online is developed by EA Canada and EA Singapore. The game is rated PEGI 3.

Screenshots can be downloaded at www.easports.co.uk/press.

EA SPORTS TM is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL ® hockey, NBA LIVE basketball, NCAA ® Football and NCAA Basketball, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR ® golf, and EA SPORTS Active TM .

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.co.uk to connect, share and compete.

    <*>Internet connection required. See website for details
^ A broadband internet connection and an average spec laptop computer or desk-top personal computer required

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS TM , EA TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.easports,co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.easports.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of Electronic Arts Inc.Official FIFA licensed product“© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved.” Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. All other trademarks are the property of their respective owners.


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