Tsumanga Studios Ltd
Rainbow Italy Winx Club
Press Release: Glasgow, Scotland. May 9 th 2013. Season 5 of Rainbow’s Winx Club is coming to Apple and Android phones and tablets for the first time, thanks to Winx Sirenix Power , created by Tsumanga Studios.
Based on the incredibly popular fifth season of the Winx Club TV series, which saw the fairies gain the power of Sirenix, the game challenges players to outwit and beat the evil Tritannus and the Trix.
Rainbow's Winx Club is one of the world's most popular brands for younger females. With over 130 half hour TV shows, two full-length theatrical releases, a theme park, Broadway style musical and ice skating show, Winx Club has proved itself worldwide and maintains it strong position as a top brand for girls globally.
Winx Sirenix Power is set in the depths of the Infinite Ocean. Players can play as fairies Bloom or Stella and swim through beautiful 3D underwater environments, taken straight from the Winx Club series. Race Tritannus through the reefs and caves, avoiding spells cast by the Trix. The aim of the game is to save the Selkies before Tritannus captures them and pollutes the Infinite Ocean forever!
The Game is FREE to PLAY and fans can play four levels as Bloom in both racing and chase modes. There are also additional Winx Club fairies and new levels that can be purchased within the Game app once players have asked their parents!
A unique feature of Winx Sirenix Power is that players can contribute, collectively to the charity Water Aid and Gift for Life (Russia). As players pick up special BLUE charity hearts within the game, they're added to a global total. As the number of hearts collected grows, the game will make payments to the chosen charities once a grand total has been reached. Tsumanga Studios believes in doing some good through social gaming and online communities
Igino Straffi - CEO of Rainbow - said, “The popularity of Winx Club just keeps growing. The brand has become truly global, giving young and tween girls a franchise they can identify with and an adventure they can share. Winx Club encompasses a huge range of experiences, from musical theatre to a theme park, now, with the Winx Sirenix Power , we are bringing video games into this mix. We're thrilled with Tsumanga's vision for bringing the Winx Club to players and we're looking forward to Winx fans worldwide being able to become their favorite fairy and experience the adventure for themselves. Our strategy turn to the new media as a proper evolution of a brand that keep up with, or rather anticipate, kids’ trends to make, whilst retaining its positive and fun contents”.
Graeme Harvey - CEO of Tsumanga - said, “We have worked very hard to create a game which brings together everything that Winx Club stands for, in a game which kids will love.
Child psychologists and game designers have collaborated to ensure that Winx Sirenix Power is simple, fun and exciting. Both Rainbow and Winx Club fans, have very high expectations for their favorite fairies. We believe we've come up with something which will make them very happy.”
Winx Sirenix Power is out now for both Apple iOS and Android devices. It will be initially released in Italian, Russian and English.
Tsumanga is working another, larger scale multiplayer Winx Club project for mobile devices, to be published later this year.
Google Play Store:
Tsumanga Studios is a start-up social gaming and publishing company based in the technology hub of Glasgow, Scotland and founded by Graeme Harvey, the former CEO of Huzutech and Elias Moubayed, VP of Business Development. The focus of the company is the creation of the next generation social gaming and MMO experiences for kids, tweens and teens. Tsumanga Studios endeavours to do something stand out and different, by developing a true cross platform experience, while having a blast building and managing the social gaming space for big media brands. Visit http://www.tsumanga.com/ for more information.
Founded in 1995, Rainbow is a leading TV & Movie production studio which develops and distributes Kids and family animated series and films. Today, it is one of the most internationally renowned studios in the world. With its 450 full time creative talents, it is also the largest animation studio in Europe. Rainbow manages its distribution arms out of its head office based in Loreto, Italy and Milan, Spain, Amsterdam and Singapore. In addition, it houses a group of production companies including a theatrical CG production studio based in Rome, a video game production company based in Singapore, a Toy company based in HK and most recently, also a theme-park company operating Italy largest themepark, Rainbow MagicLand. For more info: visit www.rbw.it