WORDS, PICTURES, PETS AND MORE! - EA ANNOUNCES DIVERSE LINEUP OF DSIWARE TITLES

 Guildford. UK,– September 21, 2009– DSi owners get ready to download. Electronic Arts Inc. (NASDAQ:ERTS), today announced MySims™ Camera and SUDOKU are available for download from the Nintendo DSi Shop along with original EA titles which are also in development and will release later this year.

“EA has fully embraced the Wii and the Nintendo DS, bringing custom-built DSiWare games to the Nintendo consumer is an exciting opportunity for us to reach DSi owners with easy to play games that they can download and play whenever they want,” said Rod Humble, Head of the EA Play Label.“The lineup of games we have in development will appeal across the diverse DSi consumer base so whether players want to showcase their creativity and humor using MySims Camera or sharpen their math and word skills with SUDOKU– our first games in the DSi Shop will deliver a quick and fun experience.”

MySims Camera is a camera application that utilizes popular MySims characters. You can take photos and overlay 3D MySims characters to bring them into the real world. The 3D characters can be animated, moved, scaled, rotated and cropped. You can also draw on the photos with the stylus pen or use the stamp tool to add more art and style. Create a unique frame and save the photos to the DSi photo album to share with friends. With MySims Camera, you make picture taking with MySims a fun creative experience for the entire family.

SUDOKU offers hundreds of number-crunching puzzles that will stretch your brain to the limit! Play the exclusive Newspaper Mode, adding puzzles from your favorite black&white and starting your own collection! SUDOKU features a host of grid designs, stat tracking and an in-game timer to test your reaction time. Play on 5 different levels from Easy to Insane. This engaging game has been polished to perfection and renders a sleek design that’s easy on the eyes.

Additional EA titles in development including: Downtown Texas Hold’em and unannounced original titles will be available later this year. Pricing has not yet been announced. For more information visit www.eagames.co.uk/press.

###

About EA Mobile

EA Mobile™ is the world’s leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the licensing relationship with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone™ and iPod®, PSP® Go and DSi. For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.eagames.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO, Need for Speed, The Sims and MySims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All rights reserved.

Bejewled is a registered trademark of PopCap Games, Inc. Tetris is a registered trademark of Tetris Holding, LLC. John Madden, NFL, FIFA and NASCAR are the property of their respective owners and used with permission. iPod is a registered trademark, and iPhone is a trademark of Apple, Inc. PSP is a registered trademark of Sony Computer Entertainment Inc. Nintendo DS and Wii are trademarks of Nintendo. All other trademarks are the property of their respective owners.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.