Falcon Safety Products Dust-Off® Named Official
PC and Console Cleaning Product for the Next Three Years
NEW YORK, NY, June 13, 2007 -- The World Cyber Games (WCG), the recognized blue chip leader of international video game competitions, today announced high-profile sponsorship agreements with leading brands in the, Digital Camera and Electronic Cleaning Supplies industries -- Samsung Digital Camera and Falcon Safety Products Dust-Off®. The announcement was made by Michael Arzt, senior vice president and general manager of International Cyber Marketing (ICM) USA, organizer of the WCG.
Through the partnership, Samsung Digital Camera becomes the official digital camera of the WCG 2007 tournaments. Samsung Digital Camera will receive product visibility at the WCG 2007 Korean National Final, WCG USA 2007 Championship and WCG 2007 Grand Final. Additionally, Korean consumers can enter into a promotion for the opportunity to become a guest photographer using Samsung Digital Cameras at the WCG 2007 Grand Final.
The WCG welcomes back Official Partner Falcon Safety Products, the makers of Dust-Off, for an additional three year deal as the official PC and Console cleaning product of the WCG. The World Cyber Games will give Dust-Off strategic product placement throughout gaming stations at the WCG USA National Championship and WCG European Championship events, as well as at the WCG Grand Final. In addition to product placement, the partnership also provides giveaways of Dust-Off products in the WCG Grand Final tournament and festival areas.
"We are pleased to have these top brands in our ever-growing family of incredible partners," said Hyoung-Seok Kim, CEO of ICM, the global organizer of the WCG. "Samsung Digital Camera and Dust-Off will have a one-of-a-kind forum to showcase their amazing products to a global audience of elite e-Sports competitors and their fans."
With well over one million players from more than 70 countries, the World Cyber Games is widely regarded as the gaming world's premier e-Sports tournament and cultural festival. Featuring online and offline events held throughout the world, the year-long series attracted more than 1.3 million competitors world-wide in 2006. The 2006 WCG Grand Final in Monza, Italy broke new ground as more than 24 million people tuned in to watch the competition unfold in real-time, marking the first-ever global, live satellite broadcast of an e-Sports event.
For more information on World Cyber Games, sponsorship opportunities or to register for the 2007 World Cyber Games regional tournaments, visit www.worldcybergames.com
About The World Cyber Games
The World Cyber Games ( www.worldcybergames.com) is the premier blue chip global video game tournament and culture festival. First founded in 2000 to promote global harmony through e-sports, the WCG has grown steadily ever since. Behind the slogan "Beyond the Game" and with contestants from more than 70 countries expected to participate in this year's event, the World Cyber Games has developed into a true global phenomenon with arguably the largest prize amount at stake. The World Cyber Games prides itself on leading the "Digital Entertainment Culture."
About Samsung Digital Camera (Samsung Techwin)
Since we began the aircraft engine andfilm camera businesses in 1977, Samsung Techwin has been performing a pivotal role in developing the precision machinery industry of Korea. We have expanded the business scope to include semicon equipment&components and self-propelled howitzer businesses, producing up-to-date products, such as digital cameras the star of the multimedia era and video information devices. Particularly, the company is developing "digital cameras as a lifestyle," which are convenient to carry, based on super-precision lenses and screen processing technologies.
About Falcons Safety Products
Founded in 1953, Falcon Safety Products, Inc. is a privately held corporation headquartered in Central New Jersey. A world leader in compressed-gas technology, Falcon manufactures a diverse line of products including the Dust-Off® brand of computer / personal electronics cleaning products and signal horns for the marine, sport and safety markets. For additional information, please contact Falcon Safety Products, Inc. at 908-707-4900 or visit www.falconsafety.com
For World Cyber Games:
Adam Fenton / Derek Musso