BLIZZARD ENTERTAINMENT MEDIA ALERT
FOR IMMEDIATE RELEASE
August 17, 2010
PARIS, France -- Blizzard Entertainment, Inc. today announced plans for a limited-release Collector's Edition of World of Warcraft ® : Cataclysm TM , the third expansion for the world's most popular subscription-based massively multiplayer online role-playing game,* World of Warcraft. The special Collector’s Edition package, which will only be available at retail stores, will include the following exclusive bonus items in addition to the game disc:
- <*>Art of the Cataclysm art book, featuring 176 pages of never-before-seen images from the archives of the Blizzard Entertainment cinematics department and the World of Warcraft development team, as well as progressive visuals from multiple stages of development.*> <*>Exclusive in-game pet: he may not be a breaker of worlds just yet, but Lil’ Deathwing will still proudly accompany heroes on their struggle to save Azeroth from his much, much larger counterpart.*> <*>Behind-the-scenes DVD with over an hour of developer interviews and commentaries, as well as a special Warcraft ® retrospective examining the rich gaming history of the Warcraft universe.*> <*>Soundtrack featuring 10 epic new tracks from Cataclysm, including exclusive bonus tracks.*> <*>Special-edition mouse pad depicting Deathwing menacing the ravaged continents of Azeroth.*> <*>World of Warcraft Trading Card Game cards, including a 60-card starter deck from the Wrathgate series, two extended-art cards, and two Collector's Edition-exclusive hero cards, marking the first appearance of goblin and worgen heroes in the TCG.*>
The beta test for World of Warcraft: Cataclysm is currently underway. To set up a Battle.net account and sign up for a chance to participate, please visit the official Battle.net website at http://eu.battle.net.
The World of Warcraft: Cataclysm Collector's Edition will be available on DVD-ROM for Windows ® XP/Windows Vista ® /Windows ® 7 and Macintosh ® . The release date and other details for the game will be announced in the months ahead. For more information on World of Warcraft: Cataclysm, please visit the official website at http://www.wow-europe.com/cataclysm/features/collector.html.
For press inquiries, please contact Jonnie Bryant in Blizzard Entertainment public relations at firstname.lastname@example.org or +44 (0) 2030601081 .
*Based on internal company records, public data, and reports from key distribution partners.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft ® and the Warcraft ® , StarCraft ® , and Diablo ® series, Blizzard Entertainment, Inc. (eu.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twelve #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net ® , is one of the largest in the world, with millions of active players.
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