WORLD OF WARCRAFT®: CATACLYSM™ ONE-MONTH SALES TOP 4.7 MILLION

PARIS, France – 10 th of January, 2011 -- Blizzard Entertainment, Inc. today announced that World of Warcraft ®: Cataclysm™, the third expansion for the critically acclaimed massively multiplayer online role-playing game (MMORPG), has sold through more than 4.7 million copies as of its first month of release, setting a new record for monthly PC-game sales. *

World of Warcraft: Cataclysm was simultaneously released in the United States, Canada, Mexico, Argentina, Chile, Europe, Russia, Southeast Asia, Australia, and New Zealand on 7 th of December , and became available in Korea and the regions of Taiwan, Hong Kong, and Macau on 9 th of December. With day-one sales topping 3.3 million copies, * World of Warcraft: Cataclysm became the fastest-selling PC game of all time, shattering the previous record, which was held by the second World of Warcraft expansion, Wrath of the Lich King ®.

"We created thousands of new quests, introduced new lands to explore and extensively revamped the game world for World of Warcraft: Cataclysm, making it our biggest and most ambitious expansion yet,"said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We’ve been floored by the community's response so far, and we'd like to thank them for their continued passion and support for World of Warcraft, and for helping Cataclysm reach this incredible milestone."

Prior to the launch of Cataclysm, World of Warcraft's subscriber population had grown to more than 12 million players globally, further strengthening the game's position as the world's most popular subscription-based MMORPG. More information about the new expansion can be found at the official World of Warcraft: Cataclysm website: http://eu.blizzard.com/games/cataclysm.

To keep pace with the continued growth of World of Warcraft as well as development on other Blizzard Entertainment ® games, the company is currently hiring for numerous open positions. More information on career opportunities available at Blizzard Entertainment can be found at http://eu.blizzard.com/jobs.

* Based on internal company records and reports from key distribution partners. Includes digital distribution.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft ® and the Warcraft ®, StarCraft ®, and Diablo ® series, Blizzard Entertainment, Inc. ( www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes thirteen #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net ®, is one of the largest in the world, with millions of active players.

World of Warcraft’s Subscriber Definition

World of Warcraft ® subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees’ territories are defined along the same rules.

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For more information contact:

Julia Gastaldi

Regional Vice President, PR&Communication, Europe

+33 (0) 1 30 67 91 33 dir

jgastaldi@blizzard.com Guy Cunis

PR Manager, Europe

+33 (0) 1 30 67 91 19 dir

gcunis@blizzard.com Jonnie Bryant

PR Manager, UK

+44 (0) 20 3060 1081 dir

jbryant@blizzard.com


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