World Zombie Amnesty Day Demanded

July 23, 2010 - Citing concerns that the upcoming Steam release of Burn Zombie Burn, doublesix's mega-hit 2009 PlayStation Network zombie slaughterfest, would touch off a new wave of aggression and brutality against the undead, has prompted an undead civil rights group, the Brotherhood for the Restriction of Attacks, Ammunition And Injury of Necrotic Species (B.R.A.A.A.I.N.S.) to renew its demands for an annual World Zombie Amnesty Day.

"For years, the undead have lived their second lives in fear that some overzealous gun nut would mow them down simply for being a little paler than most of the rest of humanity," said Romero A. Bubb, head spokesman for B.R.A.A.A.I.N.S. "The undead are not that different than any of you - they like to stroll through the streets, gather together with their friends and sometimes enjoy a brain or two - if the opportunity presents itself. However, the release of Burn Zombie Burn on Steam is a threat to ghouls everywhere, since it celebrates the destruction of the undead in all sorts of creative ways including bashing with baseball bats, chainsawing, lawnmowering... and don't even get me started about the Brain Gun! We're asking everyone living and dead alike to join us in protest of this gaming abomination when it's released on Steam."

Burn Zombie Burn will be published by P2 Games on Steam in early August 2010. The game casts players as Bruce, an average guy who only wanted to spend time with his girlfriend Daisy before their Saturday night was ruined by packs of zombies. It's up to Bruce to shoot, burn and blow up as many undead as possible before he succumbs to their attacks. The PC version of the game will feature the standard Freeplay, Defend Daisy and Timed modes, as well as a new Survival mode, which packs an ever increasing number of ghouls onscreen to test your accuracy. Additionally, a harder Extreme difficulty mode will demand a player's best shooting and dodging skills, as you face off against hardier enemies. All zombie hunters will also receive a strategy guide and comic to help instruct them in how to eliminate shambling corpses.

Other features within Burn Zombie Burn are:

    <*>Six levels inspired by American horror movies: The Woods, Graveyard, Suburbia, Drive-In, Military Base and Secret Lab. <*>Ten custom Challenge levels including: 'My Exploding Zombie Head!' (kick your Exploding Zombie Head around the map, shoot to detonate); Zombie Zapper (trick those zombies into running into your brand new zombie disposal device); 'Zombies Ate My Teddy!' (zombies are after your teddy, you must stop them!) and 'Lawn of the Dead!' (a lawnmower and a lot of zombies). <*>Eight zombie types to burn, each with their own behavioral patterns, strengths and weaknesses: Normal, Exploders, Crazies, Dancers, Rushers, Riots, Noxious and the Super Zombie! <*>Choose from a fantastic range of classic horror-movie weapons to dish out some zombie hurt including: the baseball bat, the shotgun, the chainsaw, the lawnmower and some new additions: the Dance Gun and Brain Gun! <*>Then eviscerate some more undead with your explosives. You can upgrade your Timed Explosives to Proximity Mines or Remote Explosives for your zombie-blasting convenience! <*>Set fire to zombies to net a big score multiplier. The more zombies on fire, the bigger your multiplier and the quicker your score rises.

"It's unfortunate that P2 Games is stoking the flames of anti-zombie sentiment with this release," commented Bubb. "Don't we have enough of that wanton destruction in movies? Please, join with B.R.A.A.A.I.N.S. to protest this game. After all, destroying an undead brain is a terrible waste when it can be fed to starving zombies everywhere!"

Burn Zombie Burn is rated by the ESRB as M for Mature (Blood and Gore), by PEGI as 18+, and by OLFC as Mature 15+.

For more on Burn Zombie Burn head to www.burnzombieburn.com, and for Burn Zombie Burn! walkthroughs provided by the doublesix team, check out the dedicated YouTube channel at http://www.youtube.com/user/doublesixgames.

About P2 Games

P2 Games is a Uk based publisher who have already experienced significant chart success with their first titles on Nintendo Ds Wii and PC. Based near London and with a senior management team with over 50 years combined interactive industry experience at the highest level 2010 will see them launch titles on digital platforms for the first time.

About doublesix

doublesixis an award-winning game developer based in the heart of Guildford and is one of five regional studios formed by Kuju Entertainment Ltd. Built around the teams that created the critically-acclaimed Geometry Wars: Galaxies and addictive PSN shooter Nucelus, the studio is dedicated to producing the highest-quality digital-distribution titles across all platforms: XBLA, PSN, WiiWare, PC and I-Phone. For more information about doublesix, visit www.doublesixgames.com.

Michael Meyers Public Relations

Jeff Haynes

mmpr2@mmpr.com

925-551-8080


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.