X Marks the Spot for New Cross-Media Business Intelligence Conference

Interactive Ontario Announces X-Summit

Toronto, July 4, 2011– Interactive Ontario (IO) today announced the launch of X-Summit, a new cross-media conference and partnering forum, taking place October 24-26th at The Carlu in Toronto. X-Summit is the evolution of IN: The Interactive Exchange, IO’s highly successful, multiplatform conference which celebrated its fifth anniversary last fall. X-Summit is co-produced by the Computer Animation Studios of Ontario (CASO) with the Canadian Media Production Association (CMPA) as Lead Industry Partner.

X-Summit marks the first time three screen-based member associations from the interactive, animation, and film and television production industries have collaborated on a cross-media business conference. IO is also pleased to announce the Canada Media Fund has signed on as X-Summit’s Presenting Partner. This partnership will also include the next iteration of the Canadian Interactive Showcase, presented by CMF, where submissions from interactive projects across Canada will be considered for a showcase to be held during X-Summit.

X-Summit will explore rich and emerging opportunities where media platforms converge, offering attendees the insights, tools and partnerships to better tell and sell their stories seamlessly across multiple channels.

“Canada is a powerhouse in the interactive entertainment industry,” said Ian Kelso, President and CEO of Interactive Ontario. “Our ability to collaborate and develop across all platforms gives us an amazing competitive advantage to create leading-edge products and services. X-Summit will be an international destination for developers and producers to gather critical intelligence and forge new relationships.”

“Canadian content creators who traditionally use television and film as a primary output source for their talent and art are developing valuable partnerships with interactive industries to give a greater experience to audiences around the world,” said Wes Lui, President, CASO.“ X-Summit is a place where creators and technologists from all industries can meet, offering more to distributors, buyers and aggregators. CASO feels privileged to be a part of an alliance that brings higher value of all our member associations on a global stage.”

“Now more than ever there is tremendous value in having a forum to discuss partnerships among film, TV and interactive content producers. The Canada Media Fund is helping to drive innovation and opportunities are opening up in the international marketplace for Canadian producers,” says Norm Bolen, President and CEO of the CMPA.“We’re pleased to be the lead industry partner for X-Summit and are confident this conference will provide valuable insights into the rapidly evolving world of cross-media.”

X-Summit explores the future of cross-media content through active learning, hands-on workshops, round-table discussions, one-on-one meetings, dynamic panel discussions, cutting-edge demonstrations and networking opportunities. Registration is now open and more details will be available soon at www.x-summit.com< http://www.x-summit.com> .



About Interactive Ontario (IO) http://www.interactiveontario.com

IO is a not-for-profit industry trade organization representing more than 300 interactive digital media companies covering a range of sectors including: e-Learning, video/online games, mobile, television, and social media. IO is committed to the growth of the Ontario interactive digital media industry. To this end IO is an industry advocate within Ontario and nationally as a founding member of the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC.)

About CASO

The Computer Animation Studios of Ontario (CASO) is a non-profit association dedicated to globally promoting and growing the Ontario Animation and Visual Effects industry exclusively in Ontario, Canada. This also includes educational institutions and all related companies that service our ever-expanding industry.

About the Canadian Media Production Association (CMPA):

The Canadian Media Production Association (CMPA) (formerly the Canadian Film and Television Production Association) is a non-profit, national industry trade organization representing the interests of leading screen-based media companies in all regions of Canada that are engaged in the production and distribution of English-language television programs, feature films and interactive media content.

For more information:

Danielle Engels, Interactive Ontario, 416.516.0077 x224, danielle@interactiveontario.com

Anne Trueman, CMPA, 1.800.656.7440 x227, anne.trueman@cmpa.ca


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