X-Summit Announces Programming Featuring Game of Thrones, Mortal Kombat

Toronto, October 5, 2011 – Interactive Ontario (IO) announced the programming to-date for the upcoming conference taking place October 25 and 26 in Toronto. X-Summit will explore rich and emerging opportunities where media platforms converge, offering attendees the insights, tools and partnerships to better tell and sell their stories seamlessly across multiple channels.

IO is also pleased to announce the Canada Media Fund (CMF) has signed on as X-Summit’s Presenting Partner. This partnership will include the cross-media edition of the Canadian Interactive Showcase, presented by CMF, where selected interactive projects from across Canada will be showcased at X-Summit.


KEYNOTE PANEL: Winter is Coming - Adapting A Game of Thrones

Vince Gerardis, Co-Executive Producer, HBO's Game of Thrones

Yves Bordeleau, Studio Director, Cyanide Studio Montreal

(Mod.) Lenny Brown, Vice President, Creative & Business Development, THQ

This session delves into the partnerships formed to produce the HBO television series, Game of Thrones. It will also examine the parallel development of the IP into different games, the licensing details and the challenges of staying true to the integrity of the books when brokering and creating the adaptations.

KEYNOTE INTERVIEW: Immortal Content: Machinima’s Mortal Kombat

Featuring: Allen DeBevoise, Chairman & CEO of Machinima Inc. & Machinima.com

Allen DeBevoise explains why Machinima is the number one all-time entertainment channel for gamers on YouTube, citing their live action Mortal Kombat: Legacy web series as the most recent success. The series delivered more than 40 million views and over 25 million unique impressions in its first 16 weeks, making it competitive with many successful cable series.  


John Kavanagh, SVP of Video Games, Paramount Pictures

-Oversees game development and licensing of titles based on Paramount films

-Managing complex product, software, distribution, licensing and technology initiatives within the Video Games and Toy Industries (Apple, Sega, Nintendo, Atari)

Jonas Eneroth, Managing Partner, ProCloud Media

- Currently one of the senior partners at ProCloud Media (War of the Worlds and Star Trek), an international finance and production firm focused on digitally distributed games

- Executive Producer of Eidos' multi-award winning Deus Ex and Timesplitters franchises.

Carrie Stein, Head of Global Management & Packaging, 3 Arts Entertainment

-Producers of Parks and Recreation, It's Always Sunny in Philadelphia & I Am Legend

-Former CEO of Alchemy Television, distributors of CBS/CTV hit series Flashpoint

Featured Sessions:

The Internet as Television

As a company, you need to understand how to create content that's worth watching, what an effective video content strategy looks like, and how you can use video to develop a presence on the internet that can maintain and grow your market share.

Cross-Media Synergy

When developing IP that has TV as a key foundation, is it best to develop the TV series first or the cross-platform plans/world building first? This session delves into whether a synergy exists in producing a TV show and an online plan at the same time.

Elevating the Dialogue with Broadcasters

This panel discussion will delve into what happens behind the closed doors of broadcasters. What are the broadcasters currently doing, and what are future plans for digital content and monetization strategies in this area?

Originals on the Web

As audiences play a role in the direction of the entertainment content, viewer engagement becomes the new goal. Which networks, producers and creators are leading the charge and how is this new content different and more interactive than traditional television content?

X-Summit is co-produced with the Computer Animation Studios of Ontario (CASO) and the Canadian Media Production Association (CMPA) as Lead Industry Partner. Registration is now open and more details are available at www.x-summit.com. X-Summit also is offering a limited number of specially priced Start-Up Passes in order to make the conference more accessible.



About Interactive Ontario (IO) www.interactiveontario.com

IO is a not-for-profit trade association and industry advocate representing more than 300 interactive digital media companies covering a range of sectors including: video/online games, mobile, television, e-Learning and social media. IO is committed to the growth of the Ontario interactive digital media industry.

About Canada Media Fund

The Canada Media Fund (CMF) champions the creation of successful, innovative, Canadian content and software applications for current and emerging digital platforms through financial support and industry research. Created by Canada’s cable and satellite distributors and the Government of Canada, the CMF aspires to connect Canadians to our creative expressions, to each other, and to the world. www.cmf-fmc.ca < http://www.cmf-fmc.ca>


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.