<17th May 2010> Oxford, UK. X2 Games has announced that X2 Football 2010, the second title in the X2 Football franchise, will launch on the App Store for iPhone and iPod Touch today! Following on from 2009’s highly-acclaimed debut, X2 Football 2010 ups the ante for football gaming on its platform with a host of new features and optimisations to further cement the X2 Football franchise as the definitive game of handheld football for Apple devices.

X2 Football 2010 launches with an all-new Dream Team mode, where players start with a low-ability team and through progressive multiplayer and‘quick match’ games, earn tokens to spend on team improvements, including scouting for professional players, to build the ultimate world-beating squad. Adding to features found in the previous release, the new version sees the return of X2 Football’s genre defining floating analogue controls, the inclusion of over 150 club teams, ten national leagues and extended commentary and online multiplayer all combining to create the ultimate iPod touch and iPhone football experience for the summer and beyond.

Des Gayle, Producer, X2 Football 2010 comments:“We’re thrilled about releasing the latest in the X2 Football franchise today and we’re incredibly excited about getting the game into the hands of football fans in time for this year’s World Cup.” He continues:“Having listened carefully to customer feedback, and extensively play tested the new features internally, we’re deeply proud of what we have accomplished with X2 Football 2010 and we are absolutely certain that it is the definitive football experience for iPhone and iPod Touch.”

Key Features:

• Play More: With over 150 club teams, 30 competitions and the all new“Dream Team” mode.

• Play Anywhere: Connect with friend or foe over Bluetooth, Wi-Fi or online!

• Play Faster: With refined controls and 3GS optimizations

• Play Smarter: Against enhanced defensive and attacking player AI.

• Exclusive soundtrack from Trouble Over Tokyo

X2 Football 2010 is available to download now from the App store, priced at£3.99 (Click here to download link).

For more information or review samples, please contact:

Keef Sloan (MCIPR)

Peppermint P

E: keef.sloan@peppermintp.com

T: +44 (0) 207 240 2645

David Bancroft

PR&Marketing Manager, Exient ltd

E: davidb@exient.com

M: +44 (0)1865 722 655

About X2 Games

X2 Games is the wholly owned publishing subsidiary of award-winning UK developer Exient Ltd., operating under a remit to produce iPhone and iPod Touch games that adhere to the company’s main tenets of quality, innovation and playability. The company’s worldwide iPhone debut is the critically acclaimed X2 Football 2009.

About Exient

Exient Ltd is an award-winning UK development studio and is one of Europe’s leading developers of interactive entertainment software for the hand-held market. Based in the university city of Oxford, UK, Exient Ltd has experienced steady growth since it was established in January 2001.

This mix of seasoned professionals, young talent and the use of intelligent technological resources, has proven to be the winning formula in producing over 40 quality titles for every major hand-held platform to date.

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.