LONDON, 1 June 2012 – Microsoft has announced an exciting campaign with their charity partner, Right To Play, an international children’s sport and play charity. The Xbox “Summer Stadium” campaign runs from 15 June until 12 August 2012, and is set to be a huge online event, bringing Europe together to go the extra mile and raise funds for a great cause. The campaign’s goal is to give over 10,000 children worldwide access to Right To Play’s sport and play programming. High profile Right To Play Athlete Ambassadors such as NBA star, José Calderón, and track and field athlete, Lauryn Williams, are lending their voices in support.
Sport fans will also have the chance to represent their countries in weekly online tournaments, as well as watch the world’s greatest sports events on Xbox LIVE’s entertainment applications which may include live and on demand television.
On the weekend of 15-18 June 2012, Xbox is providing free access to its Xbox LIVE Gold subscription service and will be holding a European 100m Kinect Sports charity run for all online participants*. Xbox will be looking to beat last year’s Guinness World Record for the most people running an online 100m dash at one time. For every person who takes part on 16 June, Xbox will donate funds to the charity to achieve the goal of providing 10,000 children with access to sport and play activities. These contributions will enable Right To Play to use the transformative power of play to educate and empower children facing adversity.
Those unable to take part in the Kinect Sports charity run can still donate until 12 August 2012 for a chance to win the Xbox Ultimate Entertainment package, including a Kinect for Xbox 360 bundle and a 12 month Xbox LIVE Gold subscription**. Boosting the fundraising efforts, Xbox UK has pledged to donate further funds through a special Xbox LIVE Gold subscription offer that will be made available in August 2012***.
Right To Play Athlete Ambassador, Lauryn Williams, commented: “Playing sport has taught me essential lessons throughout my life, and now by donating through Xbox you can provide that same opportunity to children throughout the world. I’ve been a long-time supporter of Right To Play, and I’m thrilled that Microsoft has joined forces to bring attention and more importantly raise funds to such a fantastic cause.”
Elena Branet, Entertainment Marketing Lead for Xbox LIVE added: “We are incredibly excited to be extending our partnership with Right To Play to encourage Xbox fans across Europe to have fun whilst supporting such a fantastic cause. This summer is all about sporting achievements, so we’re expecting a huge amount of support to help kids get moving and enjoy the benefits of active play.”
The donation site will go live on 15 June 2012, full details on how to donate and take part on the Guinness World Record Attempt on 16 June can be found at www.xbox.com/right-to-play.
Xbox Summer Stadium turns your console into the home of sporting entertainment and kicks off with a free LIVE Weekend on 15-17 June 2012. Fans will be able to trial the Gold LIVE services for free*, including online multiplayer, Video Kinect and a host of entertainment apps. There will also be a wide range of sports films, games and special deals; plus fans will also have the chance to win amazing prizes and represent their country in Weekly Challenges and Tournaments.
- Xbox LIVE Gold available at no additional cost from 12pm BST 15 June 2012 to 12pm BST 18 June 2012. Requires Xbox 360 console, broadband access and a FREE Xbox LIVE account
*** Please note this applies only in the UK
( http://www.xbox.com/en-GB/Live/Join-Today). Not all services shown in this communication will be unlocked for the duration of the Xbox Free LIVE Weekend. For full visibility of the features that will be unlocked during the Free LIVE Weekend, visit the Xbox LIVE Dash between 15 and 18 June 2012. Xbox reserves the right to remove any of the features that are presented as unlocked for the purpose of the Free LIVE Weekend at any time.