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Microsoft’s Xbox 360 is enjoying more than twice the number of searches of Sony’s PlayStation 3 in the build-up to Christmas, according to site data interrogated in the last month from the UK’s leading discount website, www.MyVoucherCodes.co.uk. Nearly half of all console searches on the site are by people looking for the best prices for the Xbox 360.
Nintendo’s Wii is, for the second year in a row, in third place in terms of console popularity, despite being the cheapest of the three main consoles.
In terms of handheld platforms, Nintendo’s DS is faring better than its 3D sister console, with 12% of overall searches versus 8%.
Just 1% of all searches on MyVoucherCodes.co.uk in the last month have been related to Sony’s PSP.
Here are the top five most searched for video gaming consoles, ordered by percentage of searches:
1. Xbox 360 – 45% of platform searches are for Microsoft’s console
2. PS3 – 19%
3. Wii – 15%
4. DS – 12%
5. 3DS – 8%
The manufacturer’s motion sensor device, Kinect, is also more popular, with more than three times the searches of Sony’s Move.
MyVoucherCodes.co.uk is the most visited voucher code website, enjoying up to 11 million unique monthly visits from discount-savvy Brits.
Retail expert Mark Pearson, Chairman of MyVoucherCodes.co.uk, had the following to say,
“We’re always interested in looking at the most popular searches on our site as it helps us see which products and retailers to target for the best deals and discounts for users, particularly in the build-up to Christmas. To see that the Xbox 360 – my console of choice – is the most popular platform in this festive buying period is testament to a number of things, not least the price and variety of titles.”
“It’s also interesting to see the gap in popularity between the Kinect and Sony’s Move motion sensor devices. Whether the Kinect has just been marketed better or not is anybody’s guess, but the stats speak for themselves.”
Mark Pearson, chairman of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London and has won a number of the most prestigious entrepreneurial awards in the UK.
Mark appeared as a ‘Secret Millionaire’ in the series on Channel 4, in which he donated £115,000 of his own money to worthy causes.
MyVoucherCodes has had sales exceeding £600m in the last year
Consumer savings on online shopping via MyVoucherCodes.co.uk up from £52m in 2009 to £65m in 2010.
MyVoucherCodes is the UK’s most popular discount site.