XBOX 360 OFFERS NEW PRICE IN THE UK PROVIDING MORE FUN FOR EVERYONE WITH THE BEST LINE UP OF GAMES AND HD ENTERTAINMENT

LONDON– 16th September 2008 - Imagine if friends and families had the ability to instantly watch movies and share pictures, live out their musical fantasies through“Lips” (iNiS Corp./Microsoft Game Studios) and“Rock Band” (Harmonix/MTV Games) and star in their own Hollywood classics with“You’re in the Movies” (Codemasters/Microsoft Game Studios)— all from one console, starting at an estimated retail price (ERP) of only£129.99. That is the Xbox 360™, and Microsoft today announced the new lower ERP for its Xbox 360 family of consoles in Europe. Now with an entry-level ERP of£129.99 and offering a plethora of exciting and broad entertainment in the living room, Xbox 360 is the true home of mass market entertainment with something to offer for every interest and budget.

From Friday, 19th September, Xbox 360, which includes a 60GB hard drive and one wireless controller, will have an ERP of£169.99. The Xbox 360 Elite, which comes with a massive 120GB hard drive enabling consumers to store huge quantities of content downloaded from Xbox LIVE™ Marketplace as well as their own music, will have an ERP of£229.99. The Xbox 360 Arcade console, perfect for those wishing to make their first foray into the gaming and entertainment world of Xbox, will have an ERP of£129.99.

The new ERPs are part of Microsoft’s ongoing strategy to open up the ultimate in high-definition gaming and entertainment to an even wider audience, with something for everyone. A major part of this strategy is a new Xbox LIVE online experience coming to Europe this autumn that will reinvent home entertainment from the inside out, with a bold new look and feel that is fun, social and simple to use. It’s the first time in history that a mass market consumer electronics device has been reinvented through free software, changing the way we play games, watch movies, and even become contestants in game shows. Along with the new Xbox experience, the Xbox 360 platform is offering a stunning games portfolio for all ages and interests this Christmas, with new titles for music lovers, family-friendly games, and exciting blockbuster titles for the committed gamer.

“Xbox 360 has now sold over 20 million consoles worldwide and due to its unprecedented success, we are now able to pass on the rewards of that success to the consumer with a new retail pricing from£129.99”, said Neil Thompson, Senior Regional Director, Microsoft UK.“With more games, more entertainment with Xbox LIVE and now even more value, we are looking forward to welcoming more customers into the leading Next Generation console, Xbox 360.”

Bringing Music Games to Life

Whether you’re an aspiring groupie, songbird or big-haired rocker, this Christmas Xbox 360 transforms your living room into a thrilling soundstage for you and your friends. No other system connects you with all the music you love:

    <*>“Lips” (iNiS/Microsoft Game Studios).“Lips,” an all-new music franchise exclusively from Xbox 360, is the only singing party game that offers wireless motion-sensitive microphones and a robust and diverse list of songs representing multiple musical genres, ranging from pop, rock and dance to hip-hop, country and R&B. <*>“Rock Band” (Harmonix/Electronic Arts).“Rock Band” is the next-gen music game that lets you live out your rock-and-roll fantasy. Embark on a solo career as a guitarist, bassist, drummer, or singer, and rock out to some of the biggest rock anthems of all time. <*>“Guitar Hero® World Tour” (RedOctane/Activision). The latest instalment from the No. 1 best-selling video game franchise of 2007,“Guitar Hero World Tour” will transform music gaming by marrying the exhilarating guitar gameplay of“Guitar Hero” with a cooperative band experience that combines the most advanced wireless instruments with revolutionary new online and offline gameplay modes.

Xbox 360 Is the Life of the Party

Xbox 360 truly gets the party started with a wide-ranging portfolio of exclusive games for the whole family, including:

    <*>“You’re in the Movies” (Codemasters/Microsoft Game Studios). Get ready for your close-up.“You’re in the Movies” brings the cool factor to kitsch as you live out your dreams of becoming a scream queen, zombie or kung fu fighter. Premiering exclusively on Xbox 360 this holiday season,“You’re in the Movies” is the first and only game of its kind to literally transport players into a magical world of cinema mixed with the hilarious world of improvisation. <*>“Scene It? Box Office Smash” (Krome Studios and Screenlife/Microsoft Game Studios).“Scene It? Box Office Smash,” the revolutionary movie trivia game on Xbox 360, will ignite your game night this Christmas with totally new questions, movie puzzles and more high-definition (HD) content from real movies including some of Hollywood’s latest blockbusters. With the New Xbox Experience, players can literally put themselves into the game through custom avatars that respond to play and react to one another throughout the course of the game. Movie fans in France, Italy, German, Spain and the U.K. have even more to love, with content from some of their favourite local films included in versions of the game sold in their countries. <*>“Banjo-Kazooie: Nuts&Bolts” (Rare Ltd./Microsoft Game Studios). Available exclusively on Xbox 360 in November, from the creative masterminds at Rare,“Banjo-Kazooie: Nuts&Bolts” is an action-adventure game that breathes new life into a franchise that has entertained people of all ages for a decade. In a platform genre first, players create their own abilities by building vehicles for Banjo to pilot over land, sea and air in a variety of Challenges where their choice of vehicle and tactics determines the course of the adventure. <*>“Viva Piñata: Trouble in Paradise” (Rare Ltd./Microsoft Game Studios). In this sequel to the colourful sleeper hit“Viva Piñata”, players can venture outside the boundaries of the immersive and ever-changing garden to retrieve exotic piñata species from two new lands, the Dessert Desert and the Piñarctic. Developed by Rare,“Viva Piñata: Trouble in Paradise” allows up to four players to work together to create the ultimate online garden via Xbox LIVE.


The Biggest Blockbusters of 2008 and Beyond

With the most blockbuster, million-selling games and some highly- anticipated titles in 2008 and beyond, Xbox 360 is the pre-eminent place to play all the big titles that gamers thirst for, including the following:

    <*>Fallout® 3 (Bethesda Softworks). Included in“Fallout 3” is an expansive world, unique combat, shockingly realistic visuals, tons of player choice, and an incredible cast of dynamic characters. Every minute is a fight for survival against the terrors of the outside world—radiation, super mutants, and hostile mutated creatures. <*>“Fable II” (Lionhead Studios/Microsoft Game Studios). This Xbox 360 exclusive action role-playing game offers players an epic storyline and an unprecedented level of freedom and choice. Every decision defines who the player becomes and influences the evolving world around them. <*>“Gears of War 2” (Epic Games/Microsoft Game Studios).“Gears of War 2” is the most anticipated Xbox 360 exclusive title this holiday season and will be released worldwide Nov. 7. <*>“Grand Theft Auto IV” (Rockstar North/Rockstar Games). Continuing its blistering pace on the Xbox 360 platform, the first of the Xbox 360 exclusive downloadable episodes for this record-breaking game will be available this autumn— the only console with new“Grand Theft Auto IV” content available this Christmas. <*>“Tomb Raider: Underworld” (EIDOS).“Tomb Raider: Underworld” represents a new advancement in exploration-based gameplay. As fearless adventurer Lara Croft explore exotic locations around the world, each designed with an incredible attention to detail resulting in breathtaking high-definition visual fidelity that creates a truly believable world and delivers a new level of challenge and choice. <*>James Bond: Quantum of Solace (Treyarch/Activision Inc.) James Bond is back to settle the score in Activision Inc.’s Quantum of Solace video game. Introducing a more lethal and cunningly efficient Bond, the game blends intense first-person action with a unique third-person cover combat system allowing players to truly experience what it is like to be the ultimate secret agent as they use their stealth, precision shooting and lethal combat skills to progress through missions. <*>Prince of Persia (Ubisoft).“Prince of Persia” is set in a land rooted in ancient Persian mythology, with the Prince finding himself caught in an epic battle between the primal forces of light and darkness. Master the acrobatics, strategy and fighting tactics of the most agile warrior of all time. Grip fall down the face of a building, perform perfectly timed acrobatic combinations, swing over canyons, buildings, and anything that is reachable.

-Ends-

For press information, please contact:

Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com

Seema Parmar / 020 3047 4001 / seema_parmar@jcpr.com

About Xbox 360

Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 has a portfolio of more than 300 games in nearly 40 countries. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft Game Studios

Microsoft Game Studios is a leading worldwide publisher and developer of games for the Xbox and Xbox 360 video game systems, the Windows operating system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse games for Windows ( http://www.microsoft.com/games), including such franchises as“Age of Empires,”“Flight Simulator” and“Zoo Tycoon”; Xbox and Xbox 360 ( http://www.xbox.com), including such games as“Gears of War” and franchises such as“Halo,”“Fable,”“Project Gotham Racing” and“Forza Motorsport”; and MSN Games ( http://www.games.msn.com), the official games channel for the MSN network and home to such hits as“Bejeweled” and“Hexic.”

About Xbox LIVE

Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 26 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favourite retail games. More information can be found online at http://www.xbox.com/en-us/live.

About Xbox LIVE Arcade

Xbox LIVE Arcade on Xbox 360 is the premier destination for digitally distributed high-definition games. Xbox LIVE Arcade is a fast-growing phenomenon with a diverse library oforiginal development and classic titles from the world’s best independent and established developers and publishers. With a dynamically updated library and free trials for every title, Xbox LIVE Arcade makes it easy for every type of gamer— from casual to hard-core— to get instantly immersed in the fun. Xbox LIVE Arcade also lets friends connect and play these incredible games either from the same room or from around the world via the Xbox LIVE online entertainment network. More information can be found online at http://www.xbox.com/en-US/games/livearcade.

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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