LONDON– 30 NOVEMBER 2010— Microsoft Corp. today announced that strong demand over the Black Friday weekend, traditionally the beginning of the Christmas shopping season in the United States, has propelled retail sales of Kinect for Xbox 360 to more than 2.5 million units worldwide since it launched just 26 days ago in the U.S.
“We are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft.“With sales already exceeding two and a half million units in just 26 days, we are on pace to reach our forecast of 5 million units sold to consumers this Christmas.”
As Christmas shopping in the UK began in earnest yesterday with Manic Monday, traditionally the busiest internet shopping day of the year, Kinect for Xbox 360 is expected to continue experiencing high sales and strong consumer demand.
Kinect is now available at more than 60,000 retailers in 38 countries. It is the only controller-free games and entertainment system available that lets you control games, movies, music and television with gestures and your voice. Retailers, reviewers and analysts are calling it a must-have gift this holiday season.
In the UK, Kinect for Xbox 360 is available at£129.99 ERP for the stand-alone Kinect Sensor and“Kinect Adventures” game, or£249.99 ERP for the all-in-one Xbox 360 Kinect Console Bundle including the new Xbox 360 4GB console. More information on Xbox 360 and Kinect for Xbox 360 is available at http://www.xbox.com/Kinect, or http://www.facebook.com/xbox.
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Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways— no controller required. Simple to use and fun to play, Kinect for Xbox 360 allows owners to jump into Kinect-enabled games for any type of play, and the Kinect Hub puts your favourite movies and TV programs, music, live sports, and social networks all in one place. The Kinect sensor recognizes you, responds to your gestures, listens to your voice and works with every Xbox 360 console (175 MB of memory required). More information about Kinect for Xbox 360 can be found at http://www.xbox.com/kinect.
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. This November, with the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.
Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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