XBOX 360 TEAMS UP WITH PUMA® FOR THE RELEASE OF FORZA MOTORSPORT® 3

LONDON - 26 August, 2009– Microsoft today announced a global partnership with PUMA® for the highly anticipated release of Forza Motorsport 3, out 23rd October 2009. This collaboration will ensure prominent PUMA branding within the“Forza Motorsport 3” game worldwide and includes a series of joint marketing initiatives across Europe and North America.

A leader in its own right, Microsoft’s Forza Motorsport franchise is among the top-selling racing games worldwide. Available exclusively on Xbox 360,“Forza Motorsport 3” is the only racing game that lets players collect, paint and tune more than 400 of the worlds’ most exotic and exquisite cars

then put them to the test on more than 100 tracks from around the globe. Best of all, whether you’re a first time player or seasoned racing game pro,“

Forza Motorsport 3” delivers an experience where everyone can have fun behind the wheel of their dream car. The Forza Motorsport 3 collaboration marks PUMA’s 10th anniversary in Motorsport. As a category leader for performance and lifestyle Motorsport footwear, apparel and accessories, PUMA sponsors some of Formula One and Moto GP's top teams, including Scuderia Ferrari, Red Bull Racing, BMW Sauber, Scuderia Toro Rosso and Ducati Corse.

The partnership includes a number of cross promotional elements, including the development of a limited edition Forza branded PUMA shoe, to coincide with the game launch. Exclusive gaming nights in selected PUMA Concept Stores will enable Forza Motorsport fans to preview Forza Motorsport 3 before launch. Regular Forza content will also feature on the recently re-launched PUMAMotorsport.com.

Further to this, Xbox recently has announced PUMA supplied driver Natacha Gachnang as the Face of Forza for a pan-European PR programme. PUMA outfits Gachnang for her professional role within the FIA Formula Two Championship, and will provide apparel and accessories to Microsoft event staff throughout the tour, and across all trade events and conferences at which Microsoft will exhibit“Forza Motorsport 3.”

Antonio Bertone, Chief Marketing Officer of PUMA AG said,“The Forza Motorsport association is the perfect fit for our brand. This partnership enables us to capitalize on the energy and excitement that accompanies a huge release such as Forza, and push the PUMA Motorsport brand into a new and exciting arena. We’re delighted to be working with Microsoft on this.”

Steve Beinner of Microsoft said“PUMA’s involvement in the release of Forza Motorsport 3 is testament to the anticipation that’s building among car lovers worldwide for the game’s October launch. The game has continued to grow in appeal with every edition we have launched, and we’re thrilled to have PUMA as an official partner of Forza Motorsport 3.”

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For press information, please contact:

Nik Thakkar / 020 3047 4087

nik_thakkar@jcpr.com

Georgina Edwards / 020 3047 4057 / georgina_edwards@jcpr.com

About PUMA

PUMA is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the values of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. The Black label features collaborations with renowned designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit www.puma.com

About Xbox 360

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games as well as the largest on-demand library of standard- and high-definition movies and TV shows connected to the television— with music coming this fall. The digital center of the living room, Xbox 360 blends unbeatable content with the largest online social network of 20 million members on Xbox LIVE to create a limitless entertainment experience that can be shared at home or across the globe. With the addition of currently code-named“Project Natal,” Xbox 360 will forever transform social gaming and entertainment with a whole new way to play— no controller required. More information about“Project Natal” and Xbox 360 can be found online at http://www.xbox.com/projectnatal and http://www.xbox.com.

About Xbox LIVE

Xbox LIVE is the largest gaming and entertainment network and delivers more entertainment than any device connected to the television, including movies, TV and games, with music coming this fall. This fall, Xbox LIVE also will be the only entertainment service to provide instant-on 1080p streaming high-definition video from Zune in supported countries. With an active community of more than 20 million people across 26 countries, Xbox LIVE lets you play the best games, enjoy the largest on-demand library and, coming soon, listen to millions of songs— all while connecting to friends anytime. An Xbox LIVE Gold Membership provides you with exclusive benefits and premium access to entertainment from the top studios and services, all in one place. More information about Xbox LIVE can be found online at http://www.xbox.com/live.


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