06/09/11 – Future, the special-interest media group, has revealed a new online home for Xbox 360: The Official Xbox Magazine, the UK’s biggest-selling games magazine.
The official voice of one of the world’s biggest games platforms, Xbox 360: The Official Magazine has unrivalled access to the globe’s greatest games. The new site at www.oxm.co.uk builds on this, putting its upfront news and exclusive content centre stage and adding three brand new dedicated channels – Xbox LIVE, Kinect and Movies.
This unmatched content is wrapped up in a striking new smartphone and tablet-friendly design. The user experience is enhanced thanks to improved site navigation and search, while the advertising offering is more integral, flexible and powerful than ever before.
The vibrant Xbox 360: The Official Magazine community is brought even closer to the action, with full social media integration and improved comments functionality.
Jon Hicks, Editor of Xbox 360: The Official Magazine says: "The print edition of OXM has long been the authority on Xbox 360, and the new-look www.oxm.co.uk extends that online.
“As well as being the essential guide to what’s happening on Xbox right now, we deliver exclusive features and videos from the award-winning OXM team every day. We’re overflowing with ideas for videos, features and events and the new site means we’ll be putting them into action very soon.”
Video is a key feature of the site, with a new video player on the home page giving instant access to a wealth of original content, trailers and gameplay footage. This includes the OXM Report, the magazine’s weekly video feature on Xbox Live.
The new www.oxm.co.uk spotlights updates across entertainment experiences which further define the Xbox 360:
The Xbox LIVE Channel keeps users up to date on the latest and greatest content available to download from Xbox LIVE – revealing hidden gems and unmissable add-ons.
The Kinect Channel is the hub for Xbox 360’s hugely successful motion sensor – the place to find news, reviews and features covering everything controller-less.
The Movies Channel covers the fantastic HD films available to buy or rent direct from the Zune on Xbox 360 – from blockbuster new releases to in-depth behind-the-scenes features.
Stuart Galbraith, Associate Publisher of Xbox 360: The Official Magazine, says: “The all new www.oxm.co.uk has been created to be the one-stop resource for all Xbox 360 consumers, with a fresh new look and more importantly an improved user experience.
“The Xbox 360 is fast becoming the world's most popular games console, and the new OXM site caters for both the passionate gamers who built the platform and the newcomers taking their first steps in connected entertainment.”
The new www.oxm.co.uk further strengthens Future’s impressive digital Games portfolio, following successful re-launches of CVG and Edge Online earlier this year. Worldwide, Future’s Games sites are read by more than 11 million gamers*. In the UK, Future’s print and digital portfolio reaches more than 2 million gamers a month**.
The all-new Xbox 360: The Official Magazine site is live now at www.oxm.co.uk.
*Source: comScore Digital Analytix and Google Analytics, May 2010 to June 2011
**Source: NRS and comScore Digital Analytix, June 2011
About Xbox 360: The Official Magazine:
Launched in 2001, Xbox 360: The Official Magazine is the UK’s biggest-selling games magazine and the only games media brand available in print, online and on Xbox Live. Offering unrivalled industry access and award-winning writing, it’s available on newsstands every month, on Inside Xbox every week, and daily on www.oxm.co.uk.
Future is a leader in the field of digital publishing and was named Consumer Digital Publisher of the Year at the annual Association of Online Publishers Awards – becoming the first magazine publisher to win the Award. Future also won the Grand Prix Award at the event in June. Its web and mobile sites deliver 160 million page impressions every month to over 25 million unique users*. Future delivers more than 100 digital editions and bespoke apps through the rapidly growing iPad platform and is developing product for new tablet devices coming on stream. Digital now accounts for a third of all Future’s commercial revenues. And its development of video on demand and apps is rightly regarded as market leading. Technology brand T3 is leading the way on iPad, becoming one of the top grossing apps in the UK and one of the very few five star apps in the world. The Future digital portfolio includes award winning and hugely respected brands including: www.techradar.com, www.cyclingnews.com, www.gamesradar.com, www.computerandvideogames.com, www.musicradar.com and www.bikeradar.com.
*Source: comScore Digital Analytix, June 2011
For more information:
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