XBOX ANNOUNCES PARTNERSHIP WITH PLAN B AT IBIZA ROCKS THIS SUMMER&THE WINNER OF A ONCE IN A LIFETIME JOB

LONDON - 25 May, 2011   Xbox today announces an exciting partnership live from Ibiza Rocks with musician of the moment Plan B. Fresh from his triple award win at the Ivor Novello’s, Plan B will perform at the Ibiza Rocks opening party and take part in a number of activities for Xbox, including providing exclusive video content, back-stage access and interviews.

“I’m really looking forward to opening Ibiza Rocks this year, the Xbox team have sorted us out with Kinect for Xbox 360, which I’m looking forward to trying out in my hotel room on the sunshine isle next week”, said Plan B.

Alongside partnerships with top talent appearing at Ibiza Rocks, Xbox announces the first of three winners to win a summer job like no other, working for Xbox at the Ibiza Rocks Hotel. David French, a 25 year old Graduate, will be the first official on-the-ground Xbox representative hosting talent, guests at the hotel and Ibiza movers and shakers at the Xbox sponsored Ibiza Rocks Penthouse.

Hailing from Guildford, Surrey, David was selected over hundreds of entries and stood out throughout the application process by providing quirky answers and proving that he had the experience, charm and gravitas to handle the role. After submitting a creative video outlining why he should be the chosen person Xbox host, David was then invited to a group interview session where his talents and suitability for the role shone through.

Commenting on his win, David said “I am absolutely thrilled to have won such an amazing role. I can’t wait to get out there and start working; I know it’ll be challenging but a lot of fun and I look forward to what will no doubt be an amazing experience.”

In a little over a week, David will be jetting off for a jam packed summer in Ibiza where he will be managing all Xbox 360 activities, including Kinect user trials and events management. 

Launching on 1st June the Xbox 360 Ibiza Rocks Hotel Facebook page will host news from on-the-ground, concerts and exclusive content footage. Xbox owners will also be able to take advantage of additional exclusive footage via Xbox LIVE and Zune marketplace, which will include a bespoke Ibiza Rocks area where LIVE members can access exclusive playlists, images and limited addition Ibiza Rocks avatar t-shirts.

-ENDS

Note to editors: Ibiza Rocks is every Wednesday from 1st June-21st September, 17 weeks of the biggest bands and DJs under the Balearic stars, with Dizzee Rascal now added to the line-up for an additional gig on Saturday 30th July

For Xbox 360 consumer media inquiries:

Claire Edwards/ 020 3047 2340 / claire_edwards@jcpr.com 

Baz Singh / 020 3047 4024 / baz_singh@jcpr.com                    

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About Kinect

Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways— no controller required. Simple to use and fun to play, Kinect for Xbox 360 allows owners to jump into Kinect-enabled games for any type of play, and the Kinect Hub puts your favourite movies and TV programs, music, live sports, and social networks all in one place. The Kinect sensor recognizes you, responds to your gestures, listens to your voice and works with every Xbox 360 console (175 MB of memory required). More information about Kinect for Xbox 360 can be found at http://www.xbox.com/kinect.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 forever transforms social gaming and entertainment with a whole new way to play— no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 30 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq“MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.


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