Xbox Live Arcade Tops $100 Million Worldwide in 2009

FOR IMMEDIATE RELEASE

February 4, 2010 - Forecasting and Analyzing Digital Entertainment, LLC (FADE) has released its annual report for 2009 for the Xbox Live Arcade market. FADE estimates that XBLA just broke the $100 million USD mark for the year ending 2009, at $103.4 million - a 34% increase from the year prior. Top titles include the fastest selling XBLA title of all time 'Battlefield 1943' which sold over 800,000 copies in the year. According to FADE's forthcoming annual XBLA report, average price of XBLA titles increased rapidly during the year - from a $8.33 average in 2008 to $9.12 in 2009. This increase was strongly reflected in the top 10 list by revenue, with half of the titles featured at or near the $15 price point.

The Xbox Live Arcade market also became more frontloaded, due to incredible sales numbers among 'Summer of Arcade' titles such as 'Trials HD', 'Shadow Complex', and 'Marvel vs. Capcom'. 'Castle Crashers', a 2008 'Summer of Arcade' favorite, saw continued sales throughout 2009 - selling an estimated 485,000 copies during the year, bringing its sales to just under 1,000,000 units sold in total.

FADE believes 2010 will continue to see strong growth with the upcoming Natal launch which will drive new types of Arcade games into gamers' homes, and additional hardware into homes. According to the report, FADE states that average revenue per user was slightly down from 2009, at $2.79 per user. FADE believes the key for Microsoft in 2010 is to continue to increase hardware penetration, which was a critical point of sales increases in 2009.

Estimated Top Titles by Revenue, 2009 (Average Price):

Battlefield 1943 (EA Dice) - $12.5 million ($15.00)

Castle Crashers (The Behemoth) - $7.3 million ($15.00)

Trials HD (RedLynx, LTD) - $7.1 million ($15.00)

Shadow Complex (Chair Entertainment / Epic Games) - $6.1 million ($14.38)

Family Game Night (Hasbro) - $4.2 million ($9.53)

Marvel vs. Capcom 2 (Capcom) - $4.2 million ($15.00)

Magic: The Gathering (Stainless Games) - $2.8 million ($10.00)

Worms 2 (Team 17) - $1.8 million ($10.00)

Peggle (PopCap Games) - $1.8 million ($8.86)

Turtles in Time: Reshelled (Ubisoft Singapore) - $1.7 million ($10.00)

FADE maintains a comprehensive database on Xbox Live Arcade, with sales estimates from January 2008 to current. FADE offers a wide array of reports for Xbox Live Arcade for any given month, and offers volume discounts for large orders. Contact sales@fadellc.com for more information.

About Forecasting and Analyzing Digital Entertainment, LLC

FADE is a strategic market research and consulting firm focused on electronic entertainment and the emerging download and mobile game markets. With very little information currently available in these markets, FADE allows smaller developers to investigate these new potential sources of revenue and make informed business decisions moving forward. Currently, FADE produces monthly and annual reports for Steam, Xbox Live Arcade, WiiWare&Virtual Console, and mobile markets including iPhone, Android, Windows Mobile, and Blackberry. For more information, please visit http://www.fadellc.com.


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