Xbox Presents“Kinect” at Edinburgh Interactive Festival

London– August 23, 2010– Xbox is pleased to announce that it is bringing Kinect, the magic of controller-free gaming, to the Edinburgh Interactive Festival on Wednesday 25 August at 7.30pm. In a UK first,“Kinect Football”, which is included in the forthcoming launch title,“Kinect Sports”, will make its first public appearance post-Gamescom 2010 in Cologne.

Rare’s Studios Kinect Development Director, Nick Burton, will demonstrate“Kinect Football” alongside the track&field and bowling games available on“Kinect Sports”as well as provide insights into how these games were developed. Designed for family fun,“Kinect Sports - Football” ensures families can enjoy Europe’s favourite game in their own living rooms– all without controls! Launching on 10 November 2010, Kinect for Xbox 360 allows users to jump into Kinect-enabled games for any type of play, by using gesture and voice control, whilst the Kinect Hub puts your favourite movies, TV programmes, music, live sports and friends all in one place– with YOU as the controller. For anyone wanting a first-look at one of the major Kinect for Xbox 360 launch titles, this is an opportunity not to be missed. Click here<http://www.edinburghinteractive.co.uk/screenings> for full event details.

The following day, Thursday 26 August, at 1.45pm, Xbox LIVE EMEA’s General Manager, Jerry Johnson, will be talking about social gaming experiences available on Xbox LIVE as well as Kinect and Microsoft’s expansion into the controller-less world of entertainment. Jerry will survey possible futures for interactive entertainment and delve into the opportunities and challenges these pose for the gaming industry. Full schedule details are available here<http://www.edinburghinteractive.co.uk/schedule> .

Microsoft and Rare will be showcasing Kinect for Xbox 360 and Kinect Sports on August 25 between 2pm and 4pm at the Edinburgh Film House, 88 Lothian Road, Edinburgh, EH3 9BZ. Xbox LIVE’s Jerry Johnson is also available for interview.

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For consumer media enquiries and to request interviews please contact:

Baz Singh / 020 3047 4024 / balraj_singh@jcpr.com<mailto: balraj_singh@jcpr.com>

About Rare Studios and Nick Burton:

Rare has been producing ground-breaking gaming titles for 25 years, and as Ultimate, the studio’s legacy stretches back further still. With over

12 years’ experience working on Microsoft Xbox, and Xbox 360 and now Kinect, Nick Burton has spent a large part of his career working as a graphical FX programmer and academic liaison. Nick is now leveraging his computer vision experience as Kinect Development Director for Rare and has been intimately involved with Project Natal (as the technology was originally known) as well as the launch title Kinect Sports.

About Jerry Johnson:

Based in London, Jerry Johnson is the General Manager of the Xbox LIVE Studios in Europe. In this role, Johnson heads up a newly formed group focused solely on developing the Xbox LIVE Entertainment experiences in Europe and for Europe. With over 11 years at Microsoft driving software and services development, Johnson oversees a business and engineering team dedicated to building a superior Xbox LIVE experience to meet the

unique needs of the European market.


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