XLOC Shares Expertise at GDC 2010 through Game Localization Summit

RALEIGH, N.C.– Feb. 18, 2010 - XLOC, a leading provider of global localization solutions for video games, is excited to announce its sponsorship of the Game Localization Summit at the Game Developers Conference (GDC) in San Francisco on March 9, 2010. Experts from XLOC will be attending the summit to discuss how localization solutions provide cost savings, mitigate risk and increase time to market, and how XLOC has worked with companies globally to implement successful localization programs. The company will also be unveiling some exciting enhancements to their localization management system.

The Game Localization Summit at GDC will focus on game publishers’ realization that their industry is not only benefiting from localized versions of their games, but is wholly dependent on quality localization to drive revenues and increase gamer mindshare. The Summit is supported and organized by the IGDA Game Localization SIG, and it is aimed at helping game professionals understand how to plan for localization in order to minimize bugs and maximize ROI. Professionals from all departments and areas of expertise are welcome to attend this full day of lectures, panels and game postmortems.

“As an active member of the Localization SIG, XLOC is very excited to be sponsoring this year’s Game Localization Summit,” said Stephanie O’Malley Deming, president and co-founder of XLOC.“Localization has historically been an afterthought in the game industry, but with the growing importance of global success and diversity in the market, it is becoming an essential part of game development, which is a focus of this summit.”

The XLOC system was created by industry veterans with the goal of continually enhancing its features to meet constantly evolving market needs, and offering utmost flexibility. XLOC offers a completely customizable management solution for integrating localization into game development to enable simultaneous global shipment. As developers provide their latest assets, XLOC dynamically synchronizes with these localized game resources, proactively generating current, changing asset lists and separating the translation effort from game asset format specifics. This process allows for asset updates to be seen in real time by developers, translators and publishers, and expedites time to market.

About XLOC

XLOC is the leading provider of global localization solutions for the international computer and video game industry with more than 30 years of production, programming and development experience. XLOC offers an organizational management system that streamlines localization processes and simplifies the integration of localization into the development cycle. This process saves game developers and publishers significant time and money, and allows them to ship their international SKUs simultaneously across multiple game platforms and languages to realize the full potential of the global marketplace. The XLOC tool suite is compatible with all major 3D engine technologies and can be leveraged as a stand-alone product or be combined with XLOC’s consulting and support services. Titles built using XLOC include Call of Duty®: World at War; Guitar Hero: World Tour™ and NBA 2K10. To learn more, please visit www.xloc.com.

Contact for XLOC

Katherine Webb

ClearImage (for XLOC)


(919) 863-2393 ext. 223

Amanda Griffin

ClearImage (for XLOC)


(919) 863-2393 ext. 216

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.