XtendPlay™ Comes to Europe

 

VENICE, CA March 2, 2011—Xwerx, an interactive product-design company based in Venice, California, today announced that XtendPlay, its popular and critically acclaimed controller-enhancement for original-equipment Xbox 360 and PlayStation controllers, is now available to the European market via Amazon.co.uk. The news comes less than four months since the product's U.S. launch in December 2010, on a wave of holiday buzz from sites like Kotaku and Joystiq and lively discussion among gamers on both sides of the Atlantic.

"Our readers have been clamoring for XtendPlay for months," said Richard Berry, Editor, Xboxer360.com. "It's been this way since the first review broke around the holidays. After reviewing an advanced copy of the product a few weeks ago, I understand everyone's excitement."

"We knew we had a winner a few days after launch," added Dave Sparling, Xwerx CEO&Co-Founder. "With this latest milestone, it's clear that we have tapped into a global consumer need to be more comfortable while gaming."

"It certainly hasn’t hurt our success to be officially endorsed by gaming celebrity Raymond Cox, better known to his fans as "Stallion83," the man with the highest Xbox LIVE Gamerscore in the world," added Mark Sparling, Xwerx COO. "His status within the worldwide gaming community is beyond question, which is why having him as one of our champions has been great."

Critical Darling:

In the brief time that XtendPlay has been on the market, it has been a hot topic of discussion on Kotaku, ESPN, Joystiq, Engadget, and Gizmodo. Among the most favorable reviews:

"No denying its benefits." (ESPN)

“Works for extended gaming sessions.” (Kotaku)

“Brilliant!”  (Xboxer360)

"...a fantastic product." (BeantownGamer)

"...a standout ergonomic controller accessory that turns those unforgiving plastic molded controllers into Swedish foam wrapped clouds." (Gologtron)

"Definitely recommend it...your hands will thank you." (AllGames.com)

The secret of XtendPlay is its patent-pending design, which was refined over thousands of hours of testing.  The result is an innovative product that improves the ergonomics of game play, boosting comfort while allowing the gamer to remain at the top of their game.

FEATURES:

·         Soft-touch fleXlite™ shape keeps fingers and hands relaxed

·         Airflow Channels help keep hands cool and dry

·         Size and shape boost comfort in any playing position: sitting, reclining, even standing

XtendPlay is available for direct purchase at Amazon.co.uk for customers living in any of the twenty-seven European Union countries.

XtendPlay retails at£20 including VAT, with orders shipping immediately. Additional information about XtendPlay is available at www.xwerxonline.com, the XtendPlay Facebook page, @xtendplay on Twitter, and the XtendPlayByXwerx YouTube channel.

About Xwerx

Xwerx is an interactive product-design company whose mission is to enhance the enjoyment of interactive entertainment. Based in Venice, CA, Xwerx was founded in 2008 by Dave Sparling and Mark Sparling, two brothers whose vision for a better and more rewarding gaming experience has resulted in the creation of XtendPlay, a controller enhancement for both the Xbox 360 and PlayStation. For more information, visit: www.xwerxonline.com.

MEDIA CONTACT:

Bill Lessard

PRwithBrains

wlessard@prwithbrains.com

+1 (914) 476-6089 


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