XtendPlay™ Readies for Public Debut at PAX East 2011

FOR IMMEDIATE RELEASE:

VENICE, CA February 8, 2011—XtendPlay ( http://www.xwerxonline.com), the critically acclaimed controller enhancement for original-equipment Xbox 360 and PlayStation 3 controllers from Xwerx, will make its public debut at the second annual Penny Arcade Expo (PAX) East, Boston Convention&Exhibition Center, March 11-13, booth 150.

"Reviewers from respected video game sites like Kotaku have praised XtendPlay, but we want to hear from more real-life gamers experiencing the product for the first time," said Dave Sparling, Xwerx CEO&Co-Founder. "We can hardly wait to see the product put to the test by so many people."

"It's one thing to please the critics, but in the end it's the hands-on opinion of gamers that matters the most," added Mark Sparling, Xwerx COO. "That is one of the main reasons we're heading to PAX."

Critical Darling:

In the less than 2 months that XtendPlay has been on the market, it has been a hot topic of discussion on Kotaku, Joystiq, Engadget, and Gizmodo. Among the most favorable reviews:

“Works for extended gaming sessions.” (Kotaku)

“Brilliant!”  (Xboxer360)

"...a fantastic product." (BeantownGamer)

"...a standout ergonomic controller accessory that turns those unforgiving plastic molded controllers into Swedish foam wrapped clouds." (Gologtron)

"Definitely recommend it...your hands will thank you." (AllGames.com)

The secret of XtendPlay is its patent-pending design, which was refined over thousands of hours of testing.  The result is an innovative product that improves the ergonomics of game play, boosting comfort while allowing the gamer to remain at the top of their game.

FEATURES:

·         Soft-touch fleXlite™ shape keeps fingers and hands relaxed

·         Airflow Channels keep hands cool and dry

·         Size and shape boost comfort in any playing position

XtendPlay is available for direct purchase at the Xwerx online store and on Amazon.com. XtendPlay retails at $19.99 USD, with U.S. orders shipping immediately.  XtendPlay availability in Europe to be announced soon. To order XtendPlay now, or find out more about it, visit: http://www.xwerxonline.com.

About Xwerx

Xwerx is an interactive product-design company whose mission is to enhance the enjoyment of interactive entertainment. Based in Venice, CA, Xwerx was founded in 2008 by Dave Sparling and Mark Sparling, two brothers whose vision for a better and more rewarding gaming experience has resulted in the creation of XtendPlay, a controller enhancement for both the Xbox 360 and PlayStation. For more information, visit: http://www.xwerxonline.com.

MEDIA CONTACT:

Bill Lessard

PRwithBrains

wlessard@prwithbrains.com

+1 (914) 476-6089 


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