Yo Gabba Gabba to Keynote INplay 2010

For Immediate Release

(Toronto– March 11, 2010) - Interactive Ontario today announced the first keynote speakers for INplay 2010; a conference about the art and business of kids interactivity. Jon Berrett, Executive Producer and Christian Jacobs, Co-creator, Director and Writer of the hit kids TV show, Yo Gabba Gabba, will be keynote speakers at the conference, taking place on May 18&19, 2010, at the Liberty Grand in Toronto, Canada.

"We're thrilled to have Jon and Christian come to INplay to tell us the story of Yo Gabba Gabba. It's always great to hear how people take a great idea and nurture it through to production,” says Ted Brunt, VP Interactive Production, marblemedia.

“Yo Gabba Gabba is all about fun and interactivity– the very same themes we want to continue to explore at INplay 2010, as we examine one of the fastest growing segments of online entertainment– the kids interactive space,” said Sarah Baird, VP Programmes and Operations for Interactive Ontario.

The conference will feature three major streams, each covering a different dimension of properties for kids aged 2-12:

• Inspiration - creativity and content stream

• Investment - business stream

• Insights - research stream

Early Bird registration ends March 18. To register for INplay or for more information, visit www.inplay2010.com

About INplay 2010 - www.inplay2010.com

INplay is a unique, international event that connects kids creative industries with insights and opportunities in the interactive space. From the video game business to the broadcast industry, from toys to toons, the INplay conference brings together leaders in the kids space to learn, network and be inspired by interactive. May 18 and 19 in Toronto, Canada, the INplay conference will feature presentations, panel discussions, case studies, technology‘show and tells’, keynotes and a good dose of fun!

About Interactive Ontario (IO) - http://www.interactiveontario.com

IO is a not-for-profit industry trade organization representing over 220 member companies. IO is committed to the growth of the Ontario interactive digital media industry. To this end IO is an industry advocate within Ontario and nationally as a founding member of the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC).

Danielle Engels

Director of Communications

Interactive Ontario (io)

99 Atlantic Ave., Suite 411

Toronto, ON M6K 3J8

T: 416.516.0077 x224

F: 416.840.0512

email: danielle@interactiveontario.com

web: www.interactiveontario.com


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