London, UK, June 8, 2011 - Yoostar's social "video karaoke" performance platform introduces a new way for fans to interact with the MTV universe as Yoostar Entertainment Group ( www.yoostar.com) and MTV today announced Yoostar on MTV. Making its debut this week at the 2011 E3 Expo, Yoostar on MTV utilises the Kinect for Xbox 360 to offer players fun and excitement as they are transported directly into some of the best and most memorable MTV shows, programming and events.
"MTV has always been on the cutting-edge of pop culture, constantly defining the passions of today's youth," said Nicholas Reichenbach, Chief Content Officer, Yoostar Entertainment Group. "With our newly upgraded Virtual Green Screen technology, VGS 2.0, players can seamlessly insert themselves into some of the best and most beloved MTV programming and franchises ever."
"We are truly excited to partner with Yoostar to provide fans with a fully interactive way to experience some of their favourite MTV shows of all time." said Alex Ferrari, COO, MTV Music Group and LOGO. "This venture with Yoostar allows us to expand and deliver MTV content in a new manner, deepening our audience engagement through a fun video game and social performance network that allows players to relive their favourite moments from MTV shows and put themselves right in the middle of the action."
In addition to unveiling the exciting new content of Yoostar on MTV at E3 Expo, the world's premier trade show for computer and video games and related products, Yoostar will showcase its new technology upgrades. VGS 2.0, a revolution in Yoostar's performance video technology, working in conjunction with the Kinect for Xbox 360 to enhance in-game image quality and deliver virtual green screen performance like never before. Yoostar on MTV will also include full support of the Xbox 360 4GB Console, giving players the ability to save and upload their scenes without the need for a hard drive.
Yoostar on MTV will be on display at the 2011 E3 Expo in meeting room #309 in the Yoostar Entertainment Private Meeting Room #309 in the South Hall of the Los Angeles Convention Center. To highlight the public E3 debut of the game, Snoop Dogg will be making a public appearance on Wednesday, June 8 @ 11:00 a.m. in the Yoostar Entertainment Private Meeting Room.
For more information on Yoostar on MTV, please visit www.Yoostar.com or contact:
(0)207 292 8330
About Yoostar Entertainment Group
Yoostar Entertainment Group is the world's first Social Video Game Company. Perfectly blending aspects of online video creation and sharing, social gaming and social networking, Yoostar creates a new kind of personalized entertainment experience that's immersive, fun and social. Founded in 2007, Yoostar has offices in New York City and Los Angeles. Find out more about Yoostar on Yoostar.com, on Facebook (Facebook.com/yoostar), or follow @Yoostar on Twitter.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of music and entertainment fans and a pioneer in creating innovative programming. MTV reflects and creates pop culture with its Emmy ® , Grammy ® and Peabody ® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.