LYON, FRANCE– 6 January 2011– NAMCO BANDAI Partners S.A.S. today announced that it has signed an agreement with Yoostar Entertainment to distribute Yoostar®2 for Kinect™ for Xbox 360® video game and entertainment system from Microsoft and PlayStation®Move across Europe.
Available in Q1 2011, Yoostar2 is a revolutionary game which uses the advanced camera technology of the Kinect for Xbox 360 sensor and the PlayStation ®Eye to place players within famous movies and TV scenes. For the very first time, anyone can become part of their favourite movies or TV show, either acting alongside or replacing Hollywood’s biggest stars.
“This is the most innovative use of camera technology we’ve seen to date,” said Alberto González Lorca, VP Third Parties, NAMCO BANDAI Partners.“The moment you see yourself on screen in Yoostar2 is the moment you fall in love with it. We’re convinced this will be the next social gaming sensation and we’re delighted to have secured the rights to distribute the game throughout Europe.”
“We have no doubt that this fantastic product will capture the imaginations of everyone who sees it,” said Olivier Comte, VP Marketing, Sales&Publishing at NAMCO BANDAI Partners.“Yoostar2 is a brilliantly simple idea, but one that demanded specific advances in gaming technology. Now that technology has arrived and we can’t wait to get the game into people’s hands.”
“To say there has been considerable interest in the distribution rights to Yoostar2 would be an understatement,” added Gregory Fischbach, CEO, Yoostar Entertainment Group.“Almost every major player has been keen to sign the game, but in the end, we felt Namco Bandai’s European muscle won out, and we’re thrilled to be working with them on what will be unquestionably one of the biggest releases of the year.”
Yoostar2 will be released in Q1 2011 for both for Kinect for Xbox 360 and PlayStation®3 Move. Advanced social media features will allow players to share their videos with their friends. Players can stick to the script or create brand new scenes using the game’s hysterical ad-lib feature, which will allow everyone to create personalised content based on some of Hollywood’s biggest blockbusters.
Yoostar2 is developed by Blitz Games Studios. Blitz Games Project Director Steve Stopps added: “ We are all really excited to have Namco as a partner. It’s great to work with a team who are as passionate about Yoostar2 as we are.”
More specifics on the game will be revealed soon.
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About NAMCO BANDAI Partners
NAMCO BANDAI Partners, one of the video game industry's leading distribution, marketing and sales companies, is a wholly owned subsidiary of NAMCO BANDAI Games Europe with 16 dedicated offices operating in 50 countries across Europe, the Middle East, Africa, South America, Australasia, and south east Asia (Hong Kong, Singapore, Taiwan, South Korea). The company distributes and markets a broad catalogue of high quality interactive entertainment products for Sony, Microsoft and Nintendo gaming platforms and PC from NAMCO BANDAI Games, D3Publisher and other major video game publishers on an international and regional basis. NAMCO BANDAI Partners is an independent business unit of the NAMCO BANDAI group of companies.
About Yoostar Entertainment Group:
Yoostar Entertainment Group is the world’s first Social Video Game Company. Perfectly blending aspects of online video creation and sharing, social gaming and social networking, Yoostar creates a new kind of personalized entertainment experience that’s immersive, fun and social. Founded in 2007, Yoostar has offices in New York City and Los Angeles. Find out more on Yoostar2.com and Yoostar.com, on Facebook (Facebook.com/yoostar), or follow @Yoostar or @gregoryf on Twitter.
About Blitz Games Studios:, Blitz Games Studios is based in Leamington Spa and was founded by industry veterans Philip and Andrew Oliver. It now has more than 220 staff and its six divisions encompass mature titles (Volatile Games), Serious Games (TruSim), family titles (Blitz Games), licensable middleware (BlitzTech), downloadable games (Blitz Arcade) and its education division (Blitz Academy). Blitz also runs the Blitz 1UP initiative, which is an outlet for small, independent teams to bring their titles– finished and unfinished– to market. www.BlitzGamesStudios.com.
Press Release© 2010 NAMCO BANDAI Partners Europe S.A.S. All rights reserved.