YOU CAN'T BEAT A BIT OF BULLY AS JPM LAUNCHES DARTS THEMED INTERACTIVE GAME

05 February 2008, JPM International, a leading player in the gaming and amusement markets, today hit the bullseye with the launch of a new game for interactive platforms based on the famous darts based TV quiz show. In JPM’s new game‘Bullseye’, players must skilfully throw darts and answer a series of questions to win a cash prize.

Keeping close to the format of the hugely popular 1980s TV show, players are required to throw a dart at the board and answer a question relating to the position where it lands. When a sufficient number of points have been secured and the player lands on a double, access to Bully’s Prize Board is granted. Here players have nine darts to win all nine prizes on offer with a special prize for hitting the Bullseye.

The game will also include pre-recorded commentary from the original show’s host Jim Bowen and include many of the catchphrases that made the show so popular including:“"Keep out of the black, and in the red; there's nothing in this game for two in a bed!" as well as“You can’t beat a bit of Bully!”.

“Many gamers who grew up in the 1980s will hold a special fondness for our Bullseye game,” explained Duncan Cheadle, Director, JPM.“But we think the game will appeal to many more people who have never seen the show before. The game has been created to offer a mixture of nostalgia, excitement and skill that can be played by gamers young and old.”

About JPM International:

JPM International, founded in 1972, is a leader in the international gaming and entertainment markets. JPM develops AWP and SWP games for its own machines and for third parties. JPM International has an established market position in the UK, Spain, Netherlands, Australia and Central and Eastern Europe serviced via its offices in Birmingham and Cardiff in the UK, together with its network of UK and International distributors. In 2004, JPM International performed a Management Buyout from Japan's Sega Corp. and the company is wholly owned by its directors.

Editorial Contacts:

Gareth Davies

Custard PR

gdavies@custardpr.com

+44(0)20 7494 6576


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