04 October, 2012

·       YouTube puts its name to brand new category – The YouTube Gamer Award

·       Livestream of ceremony hosted on the HMV GamesMaster Golden Joystick Awards channel

The HMV GamesMaster Golden Joystick Awards today announces YouTube, the world’s most popular online video community, as an official partner.

The tie-up sees YouTube sponsor a brand new category, The YouTube Gamer Award, whilst also promoting and hosting a livestream of the event itself.

Voted for by gamers on the HMV GamesMaster Golden Joystick Awards channel, the new category will recognise the biggest and best gaming video creators on YouTube. Nominees for the award are: Yogscast , TheSyndicateProject , Total Biscuit , AtheneWins , Matroix and InTheLittleWood .

Kieran Doyle, Strategic Partner Manager for YouTube, says: "We are very excited to be sponsoring the YouTuber Gamer Award at the HMV GamesMaster Golden Joystick Awards this year. Gaming channels on YouTube represent a large and ever-growing community: the nominees for the award have built global audiences with millions of subscribers, and stand out as some of the most successful gaming partners. It is fitting that their success is recognised by the Golden Joystick Awards in a landscape where collaboration is becoming the norm and gamers are interacting across many platforms."

James Kick, Associate Publisher of The HMV GamesMaster Golden Joystick Awards, adds: “We’re delighted to have an online community as prestigious as YouTube onboard. The Joysticks is already the world’s most popular and credible videogames awards, YouTube offers us a new platform to reach an even larger number of passionate gamers and we are extremely excited to be livestreaming from the ceremony itself for the very first time.”

As the largest and longest running videogame awards in the world, the HMV GamesMaster Golden Joystick Awards celebrates its 30 th anniversary this year. Voted for exclusively by the global gaming public, this year will see the very best of the gaming industry compete across 17 fiercely contested award categories, including Best Action-Adventure Game in association with Digital Spy and  Best Handheld Game in association with T3.

Voting for The YouTube Gamer Award is now open via .

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For more information please contact:

Ben Bolton, Senior Communications Executive for Future on 020 7042 4034 or

About the GamesMaster Golden Joysticks:

Established in 1982, the GamesMaster Golden Joystick Award is the world ’ s longest-running and best-known gaming awards. It ’ s the only annual awards voted for by gamers and a highlight of the games industry calendar. In 2011 attracted a record 2.1 million votes, breaking its own record as the World ’ s Most Popular Videogames Awards by Guinness World Records.

The GamesMaster Golden Joystick Awards 2012 ceremony takes place on October 26th at the Westminster Bridge Park Plaza.

About Future:

Future plc is an international media group and leading digital publisher, listed on the London Stock Exchange (symbol: FUTR).  Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events.  We hold market-leading positions in Games, Film, Music, Technology, Cycling, Automotive and Crafts. Our biggest-selling products include T3 , Total Film , Classic Rock and Official Xbox Magazine . Our websites include , , and (the UK's number one consumer technology website). Future sells 2.2 million magazines each month; we attract more than 45 million monthly unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 89 countries, making us the UK's number one exporter and licensor of magazine content. Future was named Consumer Digital Publisher of the Year for the second year running at the Association of Online Publishers Awards 2012 and PPA Digital Consumer Publisher of the Year 2012.

About YouTube:

YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. Our mission is for YOU to discover and shape the world through video. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at