YOUTUBE™ BEAUTY VIDEOS HELP FASHION NEW COSMETIC GAME

3rd February 2010

Lauren Luke, the 28 year old make-up guru and internet phenomenon known as Panacea81 on her popular YouTube™ channel, has teamed up with Avanquest Software Publishing, one of the UK's leading consumer software and games publishers, to bring her cosmetic secrets and beauty tips to the popular Nintendo DS format.

Over the last year, Lauren Luke has become the UK’s number one subscribed YouTube™ channel. There have been over 68 million views of her make-up tutorials since July 2007 when she filmed her first video from her bedroom in Newcastle. Her flair and affable personality has seen her become an inspiration to millions of women and teenagers across the globe, teaching them how to look beautiful and how to replicate celebrity looks.

Supermodel Makeover by Lauren Luke challenges budding beauticians and fashionistas to impress three different judges, including Lauren herself, by dressing and styling supermodels in a range of glamorous looks including wedding, boho and prom. Lauren talks users through how to create original make-up looks from scratch using eyeliner, eye shadow, lipstick and blusher in a wide range of shades. Users are then rated on accuracy of application and appropriate blend of colour, texture and tone.

Lauren commented,“I’m really excited about the launch of my new Supermodel Makeover Nintendo DS game and working with Avanquest Software. It’s a fun make-up and fashion game and with many different styles to master you’ll be playing it for hours! I think that the interactive gameplay will appeal to a younger audience and to those who are already fans of my YouTube make-up tutorials.”

Simon Reynolds, European Games Director of Avanquest Software commented,“We are delighted to have teamed up with Lauren Luke to produce a fun and interactive game that will appeal to her growing fan base. We are confident that the popularity of our casual games range and the commercial success Lauren has achieved will make it a big hit.”

Lauren Luke currently writes an article in The Guardian’s weekend supplement, offering tips and advice on the best beauty buys and new make-up looks. She also guest presented a slot on‘This Morning’ at the end of 2009 offering make-up advice to viewers. Her‘By Lauren Luke’ line of make-up palettes were launched in April last year and are available in the UK and America.

For more information on Supermodel Makeover by Lauren Luke and a full listing of Avanquest’s DS games visit: www.avanquest.co.uk/dsgames.

For more information on Lauren Luke visit:

By Lauren Luke website: www.bylaurenluke.com

YouTube homepage: www.youtube.com/user/panacea81?blend=1

Sales information for Supermodel Makeover by Lauren Luke:

Price:£19.99

Available from Amazon and www.Avanquest.co.uk

Published by: Avanquest Software Publishing

About Avanquest Software

Avanquest Software is one of the world’s leading software developers and publishers, with operations in Europe, North America and China, and marketing its software titles through Retail, Corporate, OEM and Direct-to-Consumer channels. The company is committed to innovation in the design, development and publishing of world-class, easy-to-use and affordable software. Avanquest Software is listed on Euronext (ISIN FR0004026714) since December 1996. Additional information is available at http://www.avanquest.com or http://about.avanquest.com.

For further information please contact:

James Meredith / Matt King

Media Safari

Tel: +44 (0)1225 471202

jamesm@mediasafari.co.uk / mattk@mediasafari.co.uk


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