YoYo Games Launches GameMaker: Studio for Fast and Easy Cross-Platform Games Development

Dundee, Scotland – May 22, 2012 – YoYo Games today launches GameMaker: Studio, a fast and easy to use 2D games development tool. GameMaker: Studio has been developed with usability and efficiency at its core, allowing developers to create games in a single code base and then export and run them natively on multiple formats including HTML5, Facebook, Android, iOS, Symbian, Windows and OSX.

GameMaker: Studio offers a powerful, yet simple to use drag-and-drop integrated development environment with a built-in games-oriented scripting language that considerably increases games development productivity. GameMaker: Studio is a best-of-breed platform that caters to entry-level novices and seasoned game development professionals equally.

“GameMaker: Studio is the next evolution of GameMaker technology,” said Russell Kay, chief technology officer at YoYo Games. “Almost eight thousand developers participated in the GameMaker: Studio beta and have been instrumental in helping us deliver a tool that is ideal for independents and professional development teams.”

“Users of GameMaker: Studio can realize productivity gains of 80 percent or more compared with native coding,” said Michael Dailly, head of development at YoYo Games. “Fully functional prototypes can be created in just a few hours while full games can be “app store” ready in just a matter of weeks. Multiple outputs make deployment across all popular formats simultaneous and seamless.” 

GameMaker: Studio features include:

· Export native iOS and Android packages

· Produce ready-to-run HTML5 web code for Facebook or web publishing

· Export native executables for Windows and Mac

· Native source control environment

· Powerful scripting language and internal customizable code editor

· Native physics support

· Internal image editors

· Advanced IDE that includes path and timeline editors

GameMaker: Studio easily integrates platforms and systems to create a seamless experience for developers. Extension packages can be added to GameMaker: Studio for the integration of social networking, advertising and payment systems among other desired functions. Additional export platforms for GameMaker: Studio will be announced soon.

The base price for GameMaker: Studio is $99 (includes Windows and OSX exports). HTML5 export is an additional $99. iOS and Android exports are $199 each. An upgrade to GameMaker: Studio (including HTML5 export) for existing GameMaker: HTML5 customers is free. License fees are per version, no subscriptions required. GameMaker: Studio is available for download now at www.yoyogames.com.

YoYo Games has published multiple hits created with GameMaker: Studio including “Reflexions” – recently hitting No. 1 on iTunes and on multiple App Stores as well as the No. 3 paid app on Google Play – “Rick O’Shea” which achieved more than one million downloads across various App Stores globally and “Simply Solitaire” which hit No. 1 in multiple App stores during the launch of the iPad.

Please also see today’s press release: “YoYo Games Announces GameMaker: Studio Partnership with Award-Winning Development Studio HandyGames.”

About YoYo Games

YoYo Games is a top publisher of mobile, social and web-based games and the creator of GameMaker: Studio, the world’s fastest and easiest to use cross-platform games development tool. YoYo Games publishes titles created with GameMaker including hits "They Need to be Fed,” “Simply Solitaire HD” and Pocket Gamer’s 2012 Android Game of the Year "Karoshi.” Privately-held YoYo Games was founded in 2007 by games industry visionaries to incubate and showcase the next generation of games development talent and devices. GameMaker has been downloaded 10 million times, hosts a community of a half a million registered users and is deployed in more than 5,000 schools and universities worldwide. For more information, visit www.yoyogames.com. Follow YoYo Games on Twitter, Facebook and Google+.

Press contact:

Tony Coles

020 7240 2645

Tony.coles@peppermintp.com

# # #


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.