YOYO GAMES PARTNERS WITH VALVE TO LAUNCH GAMEMAKER: STUDIO ON NEW STEAM SOFTWARE STORE

DUNDEE, Scotland and BELLEVUE, WA. – October 3, 2012 – YoYo Games and Valve Software announce a partnership to make the GameMaker: Studio family of products easily available to more than 45 million users of Steam with today’s launch of the Steam Software Store. GameMaker: Studio is YoYo Games’ fast and easy to use cross-platform games development environment that allows users to create games in a single code base and then export with a single button click and run them natively on multiple formats including Steam, HTML5, Facebook, Android, iOS, Windows and OS X. With today’s Steam Software Store launch, users will be able to download GameMaker: Studio, immediately begin creating games with a free version and purchase packages that unlock features, functionality and additional export options.

GameMaker: Studio integrates with Steam Workshop allowing developers to publish games onto the platform for huge exposure and recognition potential within the Steam community, first on Workshop and then on Greenlight.

“Our community has been asking for us to expand the creative possibilities within Steam and we’ve done that today with the availability of the Steam Software Store and GameMaker: Studio,” said Mark Richardson at Valve. “Now that we’ve provided unprecedented access to and support of the best technology, we hope to soon see a huge surge of great content published to our community and submitted to Steam Workshop and Greenlight.”

“GameMaker: Studio was chosen as a game development application for the Steam Software Store launch because of its unparalleled ease of use, cross-platform exporting and deep functionality,” said Sandy Duncan, chief executive officer at YoYo Games. “Being chosen as a launch day partner for the Steam Software Store provides us with the opportunity to generate epic awareness for GameMaker: Studio with a large and passionate games community.”

Steam users can get started creating games with a free version of GameMaker: Studio and then easily upgrade to GameMaker: Studio STANDARD offered at $49 or unlock the full power of GameMaker: Studio with GameMaker: Studio PROFESSIONAL for $99 (all three of these versions include Steam, OS X and Windows exports). Additional exports are sold separately by platform: GameMaker: Studio HTML5 is $99, GameMaker: Studio iOS is $199 and GameMaker: Studio ANDROID is $199. GameMaker: Studio MASTER COLLECTION includes all exports for $499. A 10 percent discount on all products will be available in the first week of sale on Steam.

GameMaker: Studio takes advantage of Steamworks features like easy installation, automatic updating and the ability to save your work to your personal Steam Cloud space so files can travel with you.

For more information about the GameMaker: Studio family of products for Steam please visit: http://store.steampowered.com/software

About Valve and Steam

Valve is the creator of best-selling game franchises (such as Counter-Strike and Team Fortress) and leading technologies (such as Steam and Source). Steam is a leading platform for the delivery and management of PC and Mac games and digital entertainment, with more than 45 million accounts around the world and more than 1500 titles offered.

About YoYo Games

YoYo Games is a top publisher of mobile, social and web-based games and the creator of GameMaker: Studio, the world’s fastest and easiest to use cross-platform games development environment. YoYo Games publishes titles created with GameMaker: Studio including hits "They Need to be Fed,” “Simply Solitaire HD” and Pocket Gamer’s 2012 Android Game of the Year "Karoshi.” Privately-held YoYo Games was founded in 2007 by games industry visionaries to incubate and showcase the next generation of games development talent and devices. GameMaker has been downloaded 10 million times, hosts a community of a half a million registered users and is deployed in more than 5,000 schools and universities worldwide. For more information, visit www.yoyogames.com. Follow YoYo Games on Twitter, Facebook and Google+.

Press contact:

Tony Coles, Peppermint P

Tony.coles@peppermintp.com

+44 (0) 207 240 2645

# # #


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.