- Shortlist and Metro also confirmed as media partners


Future, the UK’s leading games media group, is thrilled to announce that is the retail sponsor for this year’s Alienware presents: The GamesMaster Golden Joystick Awards.

The Joysticks are currently the world’s most popular videogames awards and is the UK’s premium online destination for games, music and film, making it the perfect retail partner for this year’s awards.

As well as supporting the awards, is specifically sponsoring the hotly contested Sports Game of the Year category, one of the most highly contested gongs in gaming.

Sarah Jasper, Head of Business Development from, says: “We’re delighted to be supporting the GamesMaster Golden Joysticks Awards for 2011. At we’re passionate about gaming and the awards are a fantastic way to celebrate the very best in the industry.”

James Kick, Associate Publisher the GamesMaster Golden Joystick Awards, added: “It’s great to have on board. The Joysticks are the world's biggest consumer-voted games awards and adding another market-leading partner will only help make it another brilliant year for the event.”

Also supporting this year’s GamesMaster Golden Joysticks Awards are media partners Metro and Shortlist, who are joining MSN and Habbo already on board.

Voting is open until 14 th October at, and is on target to beat 2010’s record figure of 1.54 million votes making 2011 bigger and better than ever. For the first time ever, unique IP reveals will also be unveiled at the Joysticks, setting the gaming agenda for the year ahead.

This year’s GamesMaster Golden Joystick Awards ceremony and after-party is at the Westminster Bridge Park Plaza on Friday 21 October. To vote, visit To book a table or discuss commercial opportunities, contact James Haley on 0207 042 4114 or


About Future:

Future plc is an international special-interest media group, listed on the London Stock Exchange (symbol FUTR).  Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating 200 special-interest publications, apps, websites and events.  We hold market-leading positions in games, film, music, technology, cycling, automotive and crafts.  Our biggest-selling magazines include T3, Total Film, Classic Rock, Guitar World and Official Xbox Magazine.  Our websites include,, and (the UK’s no. 1 consumer technology website).  Future sells 3.2 million magazines each month; we attract more than 30 million unique visitors to our websites; and we deliver over 100 digital editions and bespoke apps on tablet. Future exports or syndicates publications to 90 countries, making us the UK's number one exporter and licensor of magazine content; and was named consumer digital publisher of the year at the Association of Online Publishers Awards 2011.

About is one of the UK’s most popular online retailers offering thousands of different entertainment products from blockbuster games titles and best selling DVDs through to great deals on Blu Ray, CDs,  games consoles and clothing. continues to experience strong year on year growth and has become a major player in the European Entertainment industry with the launch of and   

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at