Zedge Launches Free Mobile Games and Apps Powered By Appia

Durham, N.C. – September 15, 2011 – Zedge, the world’s largest independent consumer distribution channel for mobile gaming and personalization media, today announced the availability of mobile apps and games through Zedge.net.  Powered by Appia, the largest open app marketplace in the world, the store brings a diverse catalog of mobile games and applications to Zedge’s existing library, making Zedge a one-stop shop for everything its 40 million unique monthly users need to personalize their phones. The store is available on the mobile web today at  http://m.zedge.net/.

“Our partnership with Appia now gives the millions of Zedge users access to high quality free mobile applications and games,” said Tom Arnoy, Zedge CEO and Co-founder. “We are excited to become one of Appia’s key distribution partners, demonstrating the passion that our mobile community has for value-added, quality content. Providing Zedgers with Appia’s vast collection of leading mobile apps and games from today’s hottest developers underscores our commitment to providing our users with a high-quality experience.”

Zedge’s apps and games are made available via Appia’s white-label app marketplace solution. The catalog includes thousands of popular free applications and games across major operating systems, including BlackBerry, Symbian and Java. To simplify discovery, the storefront experience is customized for each user’s phone, delivering a tailored list of applications for virtually any device. Zedge applications and games are available globally and have already achieved over 17 million downloads to date.

“Appia is excited to bring a great collection of mobile applications and games to Zedge’s 40 million monthly users,” said Jud Bowman, founder and CEO of Appia. “With the addition of Appia’s catalog, Zedge has created an even richer user experience that will draw multitudes of return visits, representing a tremendous opportunity for application developers to reach millions of new consumers and achieve more downloads.”

Since rebranding in February with a new focus on providing a white-label commerce and content platform for its channel partners, Appia has deals with a number of partners including Telcel, the largest carrier in Mexico, as well as Opera, the world’s most popular mobile browser, which reaches more than 120 million customers around the world. The launch of the Zedge mobile application service gives the 32,000 members of the Appia Developer Program the potential to reach more than 250 million mobile subscribers in over 175 countries.

App developers interested in distributing their applications through Zedge and other Appia-powered storefronts can learn more about the Appia Developer Program at  dev.appia.com.

About Appia

Appia is the world's largest open app marketplace and white-label storefront platform, supporting all major operating systems and handsets and reaching more than 250 million mobile subscribers in 175 countries. Appia’s white-label app marketplace solution provides partners with a ready-to-launch catalog of over 140,000 paid and free apps from more than 32,000 global application developers. Since June 2008 Appia has delivered over 200 million downloads through more than 40 partner storefronts including Opera Software, América Móvil, Vodacom South Africa and Samsung.

Appia is headquartered in Durham, NC with offices in Dallas, TX, and Munich, Germany. For more information, please visit  www.appia.com or follow @Appia.

About Zedge

Zedge is the world’s largest independent consumer distribution channel for mobile gaming and personalization. Every month mobile consumers download 200 million games, apps, wallpapers, themes, ringtones and alerts to their feature phones, smartphones and tablets.

Attracting more than 40 million unique visitors per month and ranking within the top 30 most popular Android apps, Zedge is known for its great user experience, and quality and diversity of content supporting virtually every device on the market today.

Zedge is headquartered in NY, USA and Trondheim, Norway with sales/business development and technology/product being driven out of the respective locations. Zedge's majority investor is IDT Corporation ( www.idt.net).  

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