ZEEMOTE: LAUNCH PARTNER FOR NOKIA ACCESSORY DEVELOPER PROGRAM

Tokyo, Japan&Chelmsford, USA– February 25th 2010, Zeemote® LLC, an Aplix Corporation (TSE: 3727) affiliate, today announced that the Zeemote JS1 Bluetooth Controller has been accepted into Nokia’s new Accessory Developer Program–‘Works with Nokia’. Under this program the Zeemote JS1 Controller will be sold in a retail pack featuring the Works with Nokia logo through retail channels internationally both online and in store.

The Zeemote JS1 Controller is seen as a perfect example of a 3rd party accessory which helps Nokia customers find new and engaging experiences on Nokia devices.

The award-winning Zeemote JS1 is a joystick-style controller, connected via Bluetooth to a device, which enables users to interact with mobile games in a fun and immersive way. The Zeemote JS1 Controller also enables a user to navigate their Nokia device menus, take pictures, control on-device applications such as the music player, photos and videos, maps and much more.

The Zeemote JS1 Bluetooth Controller will be available to millions of users worldwide and is compatible with the latest Nokia devices based on Symbian, including the: Nokia N97 mini, Nokia X6, and Nokia E72. To see if your Nokia device works with the Zeemote please go here: www.zeemote.com/nokia.

Purchasers of the Zeemote JS1 Bluetooth Controller retail pack receive a stunning free game (over 100 to choose) from Gameloft via download directly to their Nokia device.

Jim Adams, Business Development at Zeemote commented,“This is great news for mobile game fans who now have even more opportunity to purchase a Zeemote Controller and interact with their Nokia handset in an entirely new and fun way. By passing the Nokia accessory developer criteria under the Works with Nokia program we are one of a select group of accessories, which will be showcased internationally.”

Pricing for the Zeemote JS1 Controller retail pack offering is set to retail at€29,99 Euros.

About Aplix Corporation

Aplix, a world leader in delivering software innovations, offers solutions for consumer electronics that enable new services and enrich the end user experience.

Aplix has been a pioneer in providing software solutions that have dramatically enhanced the capability of consumer electronic products. Aplix enabled one of the most successful wireless content businesses in Japan, and its solutions are powering audio-visual equipment and mobile devices for companies such as Motorola, Panasonic, Samsung, Sony, NEC, and HTC. Aplix’s technology has been shipped on over half a billion devices globally as of March 2009, with over 30,000 games and contents specifically created to be deployed on its innovative technology. The company works closely with global wireless operators including China Mobile, China Telecom, NTT DOCOMO, and Vodafone to deliver next generation services on existing and new devices.

Aplix continues its commitments to software development and enabling a successful content and services market. With our innovations, we add value to application developers and bring life-enhancing consumer electronic devices to millions of people worldwide. For more information, please visit www.aplixcorp.com

Headquarters: Tokyo

Worldwide Offices: San Francisco, Silicon Valley, London, Taipei, Shanghai, Beijing, Seoul, Yokosuka, and Okinawa

About Zeemote LLC, An Aplix Affiliate

Zeemote is the recognized leader in designing, manufacturing, marketing and licensing wireless controller technology and products for mobile devices.

About the Zeemote Bluetooth Controller

The company's debut product is the Zeemote Bluetooth Controller, which creates the World’s Best Gaming Experience. The Zeemote Bluetooth Controller also goes beyond mobile gaming by empowering consumers to interact and engage with mobile device features and applications in an entirely new and entertaining way.

The world's leading mobile game developers and publishers like EA Mobile, Gameloft, Glu, FishLabs, Digital Legends, IPlay, BandaiNamco and others are actively working with Zeemote to bring the best in mobile gaming to consumers worldwide through the exciting and immersive game play delivered by the Zeemote JS1 Controller. The award-winning Zeemote is marketed and sold globally through partnerships with top handset manufacturers, mobile operators and retailers. For more information on www.zeemote.com

For press information, please contact:

MUSTARD PR

e: zeemote@mustardpr.com

t: + 44 (0) 1628 502601

http://www.mustardpr.com


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