Ziff Davis partners with Times Internet to bring AskMen and IGN to India

October 9 th 2013 – Ziff Davis, the digital media company with market-leading positions in the technology, gaming and men’s lifestyle markets, has announced a new strategic partnership with Times Internet, to launch highly localised editions of its AskMen ( http://www.askmen.com) and IGN ( http://www.ign.com) brands in India for the first-time.

The agreement sees Ziff Davis collaborating with India’s largest media company to launch both AskMen and IGN in the country soon. The North American editions of IGN and AskMen are currently available to local users in India – and each attract close to 1m unique users a month.  [source: Google Analytics]

As part of the collaboration, Times Internet will have exclusive rights to the IGN and AskMen brands and their content in India, as well as the significant media opportunity they bring to the country.

IGN is the world’s leading video game and fan culture destination – also covering the latest comics, films, gadgets and TV.  IGN India will mix locally created editorial and video content with that from IGN’s teams in the US, UK and Australia.   IGN India marks Times Internet’s entry into Indian games media, against rapid local games industry growth in 2012.

Since launching in 1999, AskMen has become the global authority on men’s lifestyle matters – encouraging men to improve their lives with inspiring editorial that equips them to live better, know better and think better.   The Indian edition will combine content from AskMen’s worldwide network of expert contributors with new locally-created content for Indian males.

The unique partnership will help Times Internet grow an already-strong vibrant digital community of Indian consumers passionate about games, entertainment and lifestyle. The company intends to use The Times Group's multimedia resources to help develop and evangelise the brand locally.

Vivek Shah, CEO, Ziff Davis, Inc. said:

“We’re delighted to be partnering with India’s leading media group to bring localised editions of our brands to this vibrant market for the first-time.    The media landscape is evolving rapidly, and millions of Indian males 18-34 will benefit from AskMen and IGN’s globally respected advice.”

By teaming up with local publishing experts in their markets, Ziff Davis continues to grow the influence of our brands, and allow marketers to deliver global advertising campaigns with local relevance and engagement.” 

Satyan Gajwani, CEO, Times Internet, added:

“We are really excited about this partnership with Ziff Davis to bring their brands to India. The IGN name is incredibly respected, and this brings us the opportunity to create premium editorial and video content for the Indian gaming community.  AskMen will augment our leadership in men's lifestyle content offering and deliver the best to our users and advertisers in the coveted male 18-34 demographic”.

The Times Internet partnership is the latest publishing deal for Ziff Davis complementing its owned and operated English language operations in North America, United Kingdom and Australia.   Ziff Davis successfully partners with local publishing experts in almost 50 countries worldwide, with content from AskMen, IGN and PCMag.com – the globally respected authority on technology now available in 15 languages, including Arabic, Chinese and Russian.

ENDS

About Ziff Davis

Ziff Davis, Inc. is a leading digital media company specializing in the technology, gaming and men's lifestyle categories, reaching over 120 million unique visitors per month. Ziff Davis sites include IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com and Toolbox.com. Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.

Ziff Davis successfully partners with local publishing experts in almost 50 countries worldwide, with its content now available in 15 languages – including Arabic, Chinese and Russian.

For more information 

Will Guyatt, Head of Global Communications, Ziff Davis, Inc, +447799 334994 or will_guyatt@ziffdavis.com

Adam Doree, Business Development Director, Ziff Davis, Inc - adam_doree@ziffdavis.com

About Times Internet Limited

Time Internet (TIL) is the internet and mobile venture of India’s largest media house – the Times Group.  It is the largest Indian digital network, with over 37m unique visitors per month and 1b page views per month.  Founded in 1999, it owns and operates over 30 properties in multiple domains, such as news, entertainment, spirtuality, local and mobile encompassing telecom, e-commerce, online advertisement solutions, communities, credit card and more.  Indiatimes.com is India’s preferred online and mobile value-added services destination for millions of surfers and subscribers looking for rich and diverse digital content.  The other key properties in the TIL portfolio are Timesofindia.com – the world’s no.1 news site in terms of page views and economictimes.com – India’s no.1 buisness news website.

About Times Local Partners

Times Local Partners is an initiative of Times Internet focused on partnering with established and emerging global digital companies for growing their presence and business in India through the growth of their brand, audience, adoption, distribution and monetization.   TLP leverages the cross media strengths of the Times Group to meaningfully grow the brand, audience and revenues for these partners.

TLP focuses on global companies looking at India as their next phase of geographical expansion.  We work with companies who have existing traction with the digital audiendce in India or have a product or platform that has a potential for rapid adoption and leverage in the India market.  We help them build a high-growth India initiative that transforms the way audience, consumers and enterprises interact with their site, product and platforms.  This is backed by the might of the Times Group leadership fuels strong growth for the partners in the region.  We also work with Indian companies who have operational excellence as their competitive advantage for better strategic foresight, experential design and consumer engagement.  Given the expertise of our partners in the digital space, we are delighted to work with them to build an exciting, next generation digital domain company.

 


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