Zombie Tycoon Nominated for 'Technical Excellence in Flash' Award at FITC 2011

TORONTO - March 31, 2011

Frima Studios, the leading independent game developer in Canada, today announced that their Zombie Tycoon: IceField Demo has reached the FITC finals for Technical Excellence in Flash and Excellence in 3D. Built using a combination of Adobe’s Molehill technology and Frima’s proprietary IceField 3D engine, Zombie Tycoon is one of the most advanced Flash games to be released.

“We’re honored to be nominated for two FITC awards,” said Steve Couture, Frima’s CEO.“Our R&D team has worked extremely hard to ensure we’re always on the leading edge of technology and it feels fantastic to be recognized.”

Held from May 2-4, 2011 in Toronto, FITC is a three day event of presentations, demonstrations, networking opportunities and parties about the creative, technical and business aspects of Flash and digital media. Topped off with the FITC Award Show, the event aims to leave the attendees inspired, energized and awed while covering the Flash and digital media industries.

In Zombie Tycoon, players control their very own horde of ravenous zombies! Developed in just a few months by Frima Studio’s R&D team, the Zombie Tycoon: IceField Demo offers three levels of zombie madness. Two game modes are available to try; mild, which offers players a chance to explore and conquer the game world, and chunky mode which offers players the chance to see the full power of the new technology with over a hundred zombies moving on the screen at the same time.

Frima Studios' Zombie Tycoo n: IceField Demo is also nominated for an FITC 'People's Choice Award.' Voting is open now and will remain open until midnight on April 22nd. To have your vote counted, visit the voting page here: http://www.fitc.ca/awards/pc

To play the Zombie Tycoon Interactive Demo on Adobe Molehill, click here: http://molehill.zombietycoon.com

For more information about FITC’s upcoming award show in Toronto, please click here: http://www.fitc.ca/events/about/?event=116

About Frima

Frima is a prominent game developer based in Quebec City, Canada. Since 2003, the company has been developing countless worldclass products for the Web, Wii, Xbox 360, PlayStation 3 system, PlayStation Portable, DS, Facebook, iPhone, iPad, TV and mobile markets. Frima's clients include world-renowned names such as Electronic Arts, Build-A-Bear Workshop, Warner Brothers and Nickelodeon. With over 265 artists and programmers to develop our products, Frima produces high-caliber games that are as remarkably outstanding artistically as they are technically. For more information, please visit www.frimastudio.com.

About FITC Toronto

FITC ( http://www.fitc.ca) is a Canadian company that produces events that inspire, educate and challenge the best animators, designers, developers and motion graphic artists working in Flash and other new media platorms. Over the past seven years, the company has held 17 events in nine cities and four countries with over 10,000 attendees and over 700 presentations. The company’s flagship conference, FITC Toronto: The Design&Technology Festival is one of the largest and most important events of its kind, attracting participants from around the world and serving as a launching pad for new ideas, new methods, and new technologies.

Sam Dalsimer, TriplePoint for Frima

212-730-9744

sam@triplepointpr.com

Janine Smith, FITC Toronto

jsmith@fitc.ca


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