ZOO ENTERTAINMENT ANNOUNCES THE iPAD RELEASE OF FRACTAL UNDER ITS INDIEPUB LABEL

CINCINNATI, OH– March 31, 2010– Zoo Entertainment, Inc (NASDAQ CM: ZOOG), a leading developer, publisher and distributor of interactive entertainment software, today announced plans for its indiePub division to release Fractal for the iPad. Following the debut of the critically lauded music puzzler Auditorium, Fractal is the second collaboration between indiePub, a community of independent video game developers, and Cipher Prime Studios.

“We are delighted to once again team up with the talented folks at Cipher Prime,” said Mark Seremet, Zoo CEO.“By helping to bring a truly engaging experience such as Fractal to the iPad platform, we aim to encourage the growth of mobile gaming and inspire creativity amongst the independent gaming community that develops these games.”

Fractal is a rich environment that lives and breathes with the player.  Amazingly intuitive but still complex, players cluster and chain their way through a pulsing technicolor dreamscape that includes more than 30 varying levels and 60 challenging puzzles. Players arrange fractals, defined as a rough or fragmented geometric shape that can be split into parts, by pushing them into larger clusters that will bloom, exploding outward. Clusters of any size are possible, chain reactions can go on indefinitely and power-ups allow the player to clear an entire board in an instant. Three different modes of play– Campaign, Puzzle, and Arcade– create varied problems and emphasize different aspects of gameplay.

Everything in Fractal, from the vibrancy of the colors to the audio tone, is linked to overall experience. Cipher Prime’s new MusicBox audio engine ebbs and flows with the pace of gameplay. More than just a puzzle game, Fractal is a sentient world that fails and prospers alongside the player.

Fractal for the iPad will be available Spring 2011 for $4.99.

Fractal is currently available for PC and Mac download from Cipher Prime with an online playable demo at www.playfractal.com.

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass-market retailers, its casual and value-focused titles span categories including sports, family, racing, game show, strategy, action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.

Zoo’s innovative content creation site, indiePub ( www.indiepub.com), was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub takes an active role in helping independent developers create innovative entertainment software.

For more information, visit www.zoogamesinc.com.

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Media Contacts

Rachel Belinky

Zoo Games

513-824-8297

pr@zoogamesinc.com

Frances Ratliff

Bender/Helper Impact

310-694-3153

frances_ratliff@bhimpact.com 


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