ZOO ENTERTAINMENT LAUNCHES INDIEPUB MOBILE

Cincinnati, OH– February 1, 2011– Video game publisher Zoo Entertainment, Inc. (NASDAQ: ZOOG), has launched indiePub Mobile via its online community of independent game developers and players at indiePub.com

The company has established indiePub Mobile as a new division that will collaborate with independent game developers in order to cultivate a number of new games for  iOS and Android platforms in 2011. Initial games being set for release include Fractal, Blocks: The Devilish Delivery Game, Paper Venture, Totem Destroyer Deluxe and Cargo Delivery.

Rob Cassidy, former development director at EA Mobile, will serve as director of indiePub Mobile. Through his extensive mobile expertise, Cassidy will assist in content acquisition and marketing of mobile games, as Zoo continues to evolve from a value-oriented provider of retail products to a leading distributor of digital titles across mobile, PC and console platforms.

The launch marks the first time an indie game publisher has expanded with a designated mobile division, and follows the recent completion of indiePub’s first mobile game competition in December 2010.

“With a rise in both independent video game development and the mobile industry, we conceptualized a dedicated platform for mobile games and talented developers, and are now seeing that platform come to life,” said Mark Seremet, CEO of Zoo.“We were impressed with the quality and quantity of the mobile games submitted for judging in our recent competition, and plan to continue its development through indiePub Mobile. By the end of 2011, Zoo anticipates having an impressive line-up of mobile content, including 12 games currently in development, which will be offered across handsets and tablets as a direct result of our partnerships with talented independent developers.”

To support its increasing momentum in the indie games industry, indiePub will also host the first independent Propeller Awards, a video game development contest at South by Southwest ScreenBurn Arcade, the gaming portion of the SXSW Interactive Festival. Contest submissions are now open and the grand prizewinner will be revealed March 13, 2011 at SXSW ScreenBurn Arcade. Full contest rules and details are available at indiePub.com.

To learn more about the lively inner workings of indiePub, please visit: http://bhimpact.gamespress.com/pics.asp?exc=0&i=2023.

About Zoo Entertainment

Zoo Entertainment (NASDAQ: ZOOG) is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game show, strategy and action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.

Zoo’s innovative content creation site, indiePub ( www.indiepub.com), was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub takes an active role in helping independent developers create innovative entertainment software.

For more information, visit www.zoogamesinc.com .

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Media Contacts

Rachel Belinky

Zoo Games

513-824-8297

pr@zoogamesinc.com                

Frances Ratliff

Bender/Helper Impact

310-694-3153

frances_ratliff@bhimpact.com

Investor Relations Contact

Scott Liolios or Matt Glover

Liolios Group, Inc.

949-574-3860

info@liolios.com 


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