ZOO ENTERTAINMENT TEAMS UP WITH RENOWNED INDEPENDENT GAME DEVELOPER JASON ROHRER

CINCINNATI– May 23, 2011– Zoo Entertainment, Inc. (NASDAQ CM: ZOOG), a leading developer, publisher and distributor of interactive entertainment software, today announced that its indiePub division has partnered with widely acclaimed independent video game developer Jason Rohrer to release Diamond Trust of London, a clever turn-based strategy game, for Nintendo DS™.

“As a strong supporter of independent game development, we recognize the importance of unique ideas and working with exceptional talent,” said Zoo Entertainment CEO, Mark Seremet.“Jason Rohrer is an exceptional guy and a standout in the indie community. We are collaborating to sell Diamond Trust of London to Jason’s avid fan base in an exclusively digital, unique way.”

"As soon as I talked to Mark Seremet, his genuine enthusiasm won me over,” said Rohrer.“Zoo has rescued Diamond Trust of London from a year-long holding pattern, and I still feel like I'm dreaming.  What they are doing with indiePub is great for indie games and unprecedented in the industry."

Diamond Trust of London takes place in a diamond mining company in Angola, prior to the U.N. restrictions on the sale of blood diamonds. To maintain their hold on the country's diamond mines, players must bribe and cut illicit deals, while spying on their competitors.

Development of Diamond Trust of London is scheduled to begin shortly with an anticipated limited edition release this fall.

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass-market retailers, its casual and value-focused titles span categories including sports, family, racing, game show, strategy, action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.

Zoo’s innovative content creation site, indiePub ( www.indiepub.com), was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub takes an active role in helping independent developers create innovative entertainment software.

For more information, visit www.zoogamesinc.com.

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Media Contacts

Rachel Belinky

Zoo Games

513-824-8297

pr@zoogamesinc.com

Erica Ramirez

Bender/Helper Impact

310-694-3119

erica_ramirez@bhimpact.com 


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