Zoo Lasso gains Achievements; Featured by Apple in the iTunes App Store

WELLINGTON, NEW ZEALAND– December 18, 2009– Are you still quick on the draw? Are you ready to prove it? Launching Pad Games is proud to present the first major update to Zoo Lasso, its action puzzle game for iPhone and iPod touch. The update introduces a comprehensive achievements system, based on the same OpenFeint technology that powers the game’s popular online leaderboards.

In Zoo Lasso, you must round up the escaped wild animals! Rope in lions, monkeys, zebras and parrots by drawing lassos with your finger, then build up fantastic combos with figure-eights, combo leaves and even crazier shapes. The new achievements system awards OpenFeint Achievements for astute players, allowing you to track your progress and earn bragging rights for difficult accomplishments.

Currently climbing the US App Store game charts, Zoo Lasso has this week seen promotion by Apple in the“What We’re Playing” section worldwide, as well as the“New and Noteworthy” section in the US store.

“Zoo Lasso is proving to be something of an underground success story,” said Launching Pad Games co-founder Tim Knauf.“Every day we see more and more people pick up and enjoy Zoo Lasso, and that’s everyone from small children to the most hardened score-attack veteran. This first update is our way of saying a hearty‘Thank you’ to every one of our players.”

No animals harmed: honest!

To complement the update, Launching Pad Games has taken the opportunity to assure all concerned citizens that no animals are harmed in the playing of this game. Set your mind at ease in twenty seconds with an entertaining and edifying YouTube presentation:

http://www.youtube.com/watch?v=U7_veNf4NHw

About Zoo Lasso

All the animals in the zoo are escaping, and it’s up to you to rope’em in! Lasso lions, monkeys, zebras and parrots as fast as you can in frantic combo-based puzzle action.

Use your finger to draw around different species. Capture lots at once to get more points. Then go for big combo bonuses with figure eights, clover leaves or even wilder shapes. But watch out… if too many animals leap onto the screen, you’ll be overwhelmed!

Watch a gameplay video of Zoo Lasso in action here: http://www.youtube.com/watch?v=a66BxcNWKnw

And check out the animals’ musical stylings in promotional music video‘Lasso Boogaloo’: http://www.youtube.com/watch?v=8gg73v5iWyY

Screenshots are available here: http://launchingpadgames.com/games/zoo-lasso

Reviews

Featured in Apple’s“What we’re playing” section!

“The graphics are cute and charming and very polished… addictive to keep re-playing to better your score… great when you just want to play a little five-minute game.”— Appmodo.com

“Zoo Lasso is a well designed and well executed lassoing game using the iPhone’s unique touchscreen interface.”— NoDPad.com

Features

• Start your mission as a lowly Volunteer Rope Holder and rise through all 11 ranks to Emperor of Entrapment and beyond.

• Make sure you catch the time-slowing tortoise!

• Resume your game at the touch of a button.

• Get the young’uns playing— NoDPad.com calls Zoo Lasso“a perfect game for the kids”.

• Beat your friends’ best scores on the global OpenFeint leaderboards.

• Earn 17 OpenFeint Achievements for high ranks, impressive combos and many more challenging tasks.

You’ll be on the edge of your seat with Zoo Lasso’s new breed of fast and competitive shape-drawing gameplay. Available now in the App Store! http://itunes.com/apps/ZooLasso

About Launching Pad Games

Launching Pad Games is an independent games developer based in Wellington, New Zealand. Their previous title, The Pretender: Part One, was released in the middle of 2009 as a browser-based Flash game, and went on to be played by millions of people worldwide. Launching Pad Games is dedicated to creating fun, eclectic games that are, more than anything else, a joy to play. For more information, please visit http://launchingpadgames.com

For review copies, giveaways, and general information, please contact:

Tim Knauf

Co-founder, Launching Pad Games

+64 21 113 0105

tim@launchingpadgames.com


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