Confident THQ targets USD 1bn sales

Thursday, 11th January 2007 at 12:45 pm

The continued success of titles including Cars and WWE Smackdown has meant that US publisher THQ has upped its forecast for financial year 2007, and has targeted a whopping $1 billion net sales.

Next-gen.biz reports that THQ has raised expectations from a maximum of $975 sales, and expects third quarter net sales of approximately $475 million, up from previous target of $425 million net sales.

The company has also revealed that it has moves an as-yet unannounced PS3 title back to later in the year.

“THQ’s platform strategy served us very well this holiday with stronger than expected sales of mass-market franchises WWE SmackDown vs. Raw 2007, Disney/Pixar Cars and Avatar: The Last Airbender across key current and next-generation hardware systems,” said president and CEO of THQ Brian Farrell.

"This performance combined with our successful original property launches exclusively for next-generation systems have positioned THQ to achieve the significant milestone of $1 billion in sales for fiscal 2007.”

http://www.mcvuk.com/news/25280/Confident-THQ-targets-USD1bn-sales