Microsoft takes on Wii with 360 Arcade

A new $279 Arcade pack will include a wireless controller and several casual titles including Pac-Man, Uno and Luxor 2, reports next-gen.biz.

“Arcade becomes [for us] the ability to bring in a new set of audiences,” said Bach. “They’re probably a little bit more casually focused, they’re looking for a new family experience or they’re more price focused.”