UK CHARTS: Activision and Nintendo enjoy November triumph

Nintendo and Activision reclaimed 12.8 per cent total market share in the last month between them – making serious inroads into EA’s lead over its rivals.

According to ELSPA/ChartTrack sales data for November, Activision enjoyed a 9.1 per cent jump on the 2.7 per cent revenue share it recorded in October – largely thanks to the success of Call Of Duty 4, the biggest selling game of the month.

Meanwhile, the company also saw a 5.9 per cent rise in terms of unit sales share – up to 8.9 per cent after claiming just three per cent in October.

Nintendo also enjoyed a hike in software revenue share in November, up 3.7 per cent to 13.3 per cent – compared to the 9.6 per cent recorded in the previous month.

And the firm was even more successful in terms of unit sales, taking a 14 per cent share in November – up from ten per cent in October.

It was a less successful month for EA, however. The mega-publisher’s overall revenue share for November dipped to 18.5 per cent – 5.7 per cent down from October and a 6.7 per cent drop from its September result.

However, EA still held a significant five per cent greater revenue share than nearest rival Nintendo in November.
The publisher’s releases fared well, with The Simpsons Game outsold only by Call of Duty 4 and football fan favourite FIFA 08 sitting comfortably in sixth position.

To see ChartTrack's November sales statistics in full, click here.