EA to offer free ad-supported Battlefield

Monday, 21st January 2008 at 10:15 am

New Battlefield game is digitally distributed and free-to-play, making money via in-game ads and item transactions

EA has announced a new Battlefield game from its DICE studio - and with it, has introduced the publisher to a brand new business model. The game will be available for free over the web, not sold via retail, and is supported financially through in-game advertising and item sales.

For the full story, head over to MCV sister-site Develop.

http://www.mcvuk.com/news/29379/EA-to-offer-free-ad-supported-Battlefield