Microsoft: Xbox ‘wallet share’ larger than Wii or PS3

Thursday, 6th March 2008 at 3:29 pm

Games and accessories attach rate gives 360 the advantage, says global Xbox marketing boss

Microsoft claims it bases its success on wallet share and not units sold, reports investor.com.

"We're very proud that our share of wallet is disproportionately larger than either of our two competitors," said corporate vice president of global marketing for Microsoft's interactive entertainment business, Jeff Bell.

Bell cites the 360’s higher attach rate for games and accessories per console for the increase in wallet share.

http://www.mcvuk.com/news/29835/Microsoft-Xbox-wallet-share-larger-than-Wii-or-PS3