‘PS3’s problems are being resolved’

The president of Famitsu publisher Enterbrain, Hirokazu Hamamura, believes that PS3’s “slow penetration” in Japan is improving – but that it could still use a price cut before year end.

Speaking exclusively to Famitsu media partner MCV, Hamamura said:

“The PS3’s penetration pace has been slower than I expected. Its higher price tag and software development difficulties have been major causes for stalling the growth of its installed base. However, these problems are gradually being resolved.

“If the console gets another price cut by the year-end shopping season, I believe its penetration pace will become accelerated.”

In a full interview with MCV, Hamamura discusses the impact of Nintendo on the Japanese market, what Xbox 360 needs to do to succeed in the territory and much more.