McDonalds targets kids with casual games

Tuesday, 11th November 2008 at 12:51 pm

Ottawa marketing firm Fuel wins rights to design games promoting fast food chain’s Happy Meals in Europe

Ottawa firm Fuel Industries has won the rights to work with leading fast food chain McDonalds to develop an online games portal to promote Happy Meals across Europe.

McDonalds has recognised the increasing amount of time children spend playing casual games online, and saw the sector as the ideal way to promote its colourfully packaged produce.

For the full story head over to CasualGaming.com.

http://www.mcvuk.com/news/32296/McDonalds-targets-kids-with-casual-games